| Abstract | Industrija oglašavanja prepoznala je trend današnjeg društva kojeg čini visoka mobilnost te je na temelju toga ponudila nove načine oglašavanja koje svoje karakteristike temelje na kretanju ljudi. Radi se o vizualnom oglašavanju putem plakata. Plakati se u današnje doba mogu naći gotovo svugdje oko nas. Ako samo zavirimo u neke od naših zdravstvenih i obrazovnih ustanova, podignemo pogled u javnom prijevozu ili samo usmjerimo našu pažnju dok se šećemo po gradu, vidjet ćemo da su plakati svugdje oko nas. Stoga valja spomenuti da oni mogu biti dio vanjskog oglašavanja (billboard-i, citylight plakati i slično) i unutarnjeg oglašavanja (plakati koji se nalaze unutar raznih javnih prostora). Također, svaki od tih plakata može se klasificirati i po svojem formatu. Tako se vanjsko oglašavanje najčešće služi sa plakatima većih formata, a plakati koji spadaju pod unutarnje oglašavanje su dosta manjih formata i to najčešće formata B1 i manje. Osim toga, plakati se mogu dijeliti i po temama koje se nalaze na njima, to jest po poruci koju oni oglašavaju i prenose. Ovdje se može zaključiti da plakati mogu reklamirati političke stranke, događaje u gradu i slično, ili najčešće određene proizvode i usluge. Sve se ovo mora uzeti u obzir prilikom oblikovanja plakata, jer na tim podjelama leži dio uspjeha grafičkog dizajna samog plakata. Naravno, ideja je glavni faktor uspješno izvedenog plakata, a uz nju idu još i elementi oblikovanja plakata koje čine tipografija, boja, fotografije i tako dalje. Dakle, svaki od tih faktora i podjela moraju se uzeti u obzir ukoliko se želi oblikovati vizualno privlačan i pristupačan plakat. |
| Abstract (english) | The advertising industry has recognized the trend of today's society that is marked with high mobility and based on that offered new ways of advertising whose properties are based on the movement of people. It is a visual advertising through posters. Posters in the present era can be found almost everywhere around us. If we just look into some of our healthcare and educational institutions, raise our eyes in public transport or just focus our attention while we stroll around the city, we will see that the posters are everywhere around us. Therefore, it should be mentioned that they can be part of outdoor advertising (billboard, city light posters, etc.) and internal advertising (posteres that are located within various public spaces). Also, each of these posters may also be classified by its format. Thus, outdoor advertising commonly uses large format posters, and posters that fall within indoor advertising are a much smaller format, usually B1 format and less. In addition, posters can be categorized by their theme, which is the message that they advertise and spread. Here it can be concluded that posters can advertise a political party, events in the city and so forth, or most commonly products and services. All this must be taken into account when designing posters, because these classifications are a part of the success of the graphic design of the posters. Of course, the idea is a major factor in successfully built posters, and with it goes the element of design that can make up posters which are typography, color, photos and so on. Thus, each of these factors and classifications must be taken into account if we want to design a visually appealing and accessible poster. |
