Izrada reklamnog materijala pomoću cinemagrapha

undergraduate thesis

• Author: Ana Dolić
• Mentor: Maja Rudolf (mentor)
• Committee member: Nikolina Stanić Loknar (član povjerenstva)
• Committee member: Maja Rudolf (član povjerenstva)
• Committee member: Tajana Koren Ivančević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2022-9-20, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Završni rad se odnosi na vrstu medija koja je interesantan spoj fotografije i videa. Takvu

vrstu medija predstavili su 2011. godine Jamie Beck i Kevin Burg pod nazivom

cinemagraph. Cinemagraph se može definirati kao statična fotografija s pokretnim

motivima. Najjednostavnije rečeno, to je „živa“ fotografija. Jedna od glavnih

karakteristika cinemagrapha je beskonačno ponavljanje animacije kod koje nije vidljiv

početak ni kraj. Upravo ta karakteristika daje cinemagraphu elegantan i suptilan dojam,

što ga čini moćnim alatom oglašavanja.

Prvi cinemagraph napravljen je i objavljen kao GIF datoteka. GIF (Graphic Interchange

Format) je rasterski format razvijen 1987. godine od strane CompuServe. I danas se GIF

koristi kao jedan od najčešćih formata za spremanje i objavljivanje cinemagrapha. Iz tog

razloga dolazi do miješanja pojmova animiranog GIFa i cinemagrapha. U radu su

pojašnjene karakteristike oba medija te je napravljena usporedba između istih.

Reklame su postale sastavni dio modernog života te ih možemo vidjeti na svakom koraku.

Upravo zbog te činjenice, oglašivači su u konstantnoj potrazi za kreativnijim i

zanimljivijim riješenjima. Cinemagraph zbog svog prirodnog pokreta lako privlači

poglede i zadržava pažnju gledatelja te tako omogućava dobru prezentaciju proizvoda.

Danas se cinemagraph može vidjeti na društvenim mrežama, digitalnim zaslonima, web

stranicama i digitalnim reklamama, a njegova primjena u oglašavanju proširena je na

gotovo sve grane industrije.

U ovom radu bit će prikazane karakteristike cinemagrapha, njegova primjena u

oglašavanju te izrada cinemagrapha u program Adobe Photoshop.

Abstract (english)

The final paper refers to a type of media that is an interesting combination of photography

and video. This type of media was introduced in 2011 by Jamie Beck and Kevin Burg

under the name cinemagraph. Cinemagraph can be defined as a static photograph with

moving subjects. In the simplest terms, it is a "living" photograph. One of the main

characteristics of the cinemagraph is the endless repetition of the animation with no

visible beginning or end. It is this characteristic that gives the cinemagraph an elegant and

subtle impression, making it a powerful advertising tool.

The first cinemagraph was created and published as a GIF file. GIF (Graphic Interchange

Format) is digital file format devised in 1987 by the Internet service provider

CompuServe. GIF is still used as one of the most common formats for saving and

publishing cinemagraphs. For this reason, the terms animated GIF and cinemagraph are

mixed up. The paper explains the characteristics of both media and makes a comparison

between them.

Advertisements have become an integral part of modern life and we can see them at every

step. Precisely because of this fact, advertisers are constantly searching for more creative

and interesting solutions. Cinemagraph, due to its natural movement, easily attracts the

eyes and holds the attention of the viewer, thus enabling a good presentation of the

product. Today, the cinemagraph can be seen on social networks, digital screens, websites

and digital advertisements, and its use in advertising has expanded to almost all branches

of the industry.

This paper will present the characteristics of cinemagraph, its implementation in

advertising and creating a cinemagraph in Adobe Photoshop.

• Keywords: cinemagraph; GIF; oglašavanje; reklama
• Keywords (english): cinemagraph; GIF; advertising; advertisement
• Language: croatian
• URN:NBN: urn:nbn:hr:216:193757
• Study programme: Title: Printing technology, course Technical - technological; Course: Graphic technology; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-16 14:43:19