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undergraduate thesis
Usporedba redizajna ambalaže čokoladnih proizvoda
2009. urn:nbn:hr:216:798599
Petravić, Karolina
University of Zagreb
Faculty of Graphic Arts

Cite this document

Petravić, K. (2009). Usporedba redizajna ambalaže čokoladnih proizvoda (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:798599

Petravić, Karolina. "Usporedba redizajna ambalaže čokoladnih proizvoda." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2009. https://urn.nsk.hr/urn:nbn:hr:216:798599

Petravić, Karolina. "Usporedba redizajna ambalaže čokoladnih proizvoda." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2009. https://urn.nsk.hr/urn:nbn:hr:216:798599

Petravić, K. (2009). 'Usporedba redizajna ambalaže čokoladnih proizvoda', Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, accessed 21 January 2025, https://urn.nsk.hr/urn:nbn:hr:216:798599

Petravić K. Usporedba redizajna ambalaže čokoladnih proizvoda [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2009 [cited 2025 January 21] Available at: https://urn.nsk.hr/urn:nbn:hr:216:798599

K. Petravić, "Usporedba redizajna ambalaže čokoladnih proizvoda", Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2009. Available at: https://urn.nsk.hr/urn:nbn:hr:216:798599

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Metadata
TitleUsporedba redizajna ambalaže čokoladnih proizvoda
AuthorKarolina Petravić
MentorMaja Brozović (mentor)
Committee memberMato Jurković (član povjerenstva)
Committee memberNina Knešaurek (član povjerenstva)
Committee memberMaja Brozović (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2009, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
U radu je analizirana ambalaža kao specifičan grafički proizvod kroz redizajn dviju tvrtki Nestle i Kraš koje se bave proizvodnjom čokoladnih proizvoda. Težište je stavljeno na boju kao dominantan grafički element kod dizajna ambalaže. Pojam boje je prikazan kroz simbolizam i kulturno značenje. U praktičnom dijelu rada prikazani su i analizirani primjeri redizajna tvrtki kroz određeni vremenski period. Usporedba je osim poboljšanja formalnih i funkcionalnih kvaliteta proizvoda obuhvatila i parametre prodaje tj. koliko je sam redizajn utjecao na povećanje prodaje proizvoda.
Abstract (english)
In this work the packaging is analyzed as the specific graphic product through the redesign of two companies Nestle and Kraš who are dealing with the production of chocolate products. Emphasis is placed on color as a dominant graphic element in packaging design. The concept of color is shown through the symbolism and cultural significance. In the practical part of the work are presented and analyzed examples of redesign of the company through the certain period. Comparison, excepting improving the formal and functional quality of the products included sales parameters that are showing how is redesign affected on the increase of selling products.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:798599
Study programmeTitle: Printing technology, course Technical - technological
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2024-04-16 21:44:52