Tolerancija kvalitete tiska definiranih boja

master's thesis

• Author: Mateja Furdek
• Mentor: Igor Zjakić (mentor)
• Committee member: Igor Zjakić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2013-10-28, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Definirana i prepoznatljiva boja jedan je od najvažnijih parametara kojim se definira vizualni identitet određene firme, brenda, grada, države ili sl. budući da ih upravo ona čini prepoznatljivima u marketinškom smislu. Kako je reprodukciju boje potrebno izvoditi u različitim medijima, jedan od najvažnijih ciljeva grafičke struke je postići kvalitetnu reprodukciju s minimalnim devijacijama. Spomenute devijacije posljedica su objektivnih problema u tisku, kao i psihološkog fenomena pamćenja i individualnog doživljaja boja. Kvaliteta tiska definirana je tehnološkim mogućnostima otiskivanja pojedinih grafičkih proizvoda, a potreba za njezinim stalnim razvojem proizlazi od zahtjeva tržišta koji svakodnevno rastu. U ovom diplomskom radu ispitivat će se tolerancije strogo definiranih boja kako bi se doprinijelo boljem razumijevanju doživljaja tih boja u tisku.

Abstract (english)

Defined and recognizable color is one of the most important parameters defining the visual identity of a particular company, brand, city, state, etc., since it makes it recognizable in the marketing sense. Since the color reproduction is performed in a variety of media, one of the most important aims of the graphics technology is to achieve high-quality reproduction with minimal deviations. The deviations are the consequence of a real problems in printing, as well as the consequence of the psychological phenomenon of memory and individual perception of colors. Quality of the print is defined by the technological possibilities of printing of the certain graphic products, while the demand for its continuous development resulting from the requirements of the market that are growing daily. This thesis will study the tolerance of the defined colors in order to illuminate the understanding of the experience of these colors in printing.

• Keywords: digitalni tisak; spektrofotometrijska mjerenja; razlika između boja (ΔE); granica tolerancije
• Keywords (english): digital printing; spectrophotometric measurments; color difference (ΔE); tolerance limits
• Language: croatian
• URN:NBN: urn:nbn:hr:216:116380
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-17 08:57:53