Redizajn vizualnog identiteta tvrtke Explanta

master's thesis

• Author: Petra Benko
• Mentor: Maja Brozović (mentor)
• Committee member: Maja Brozović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2011-10-6, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Značenje identiteta, kao šireg pojma, je karakter, individualnost, skup karakteristika pomoću kojih se nešto može prepoznati i razlikovati. Vizualni identitet jest vizualizacija identiteta odnosno onaj vidljivi dio njegovih karakteristika. Znakovi su glavne stavke izrade identiteta danas, jer se vizualni simboli najlakše pamte pa tvrtke sa razrađenim identitetom mogu ostati prepoznatljive unatoč velikoj konkurenciji.

U ovom radu analizirati će se tvrtka Explanta i njen prijašnji logotip te će se prezentirati novi vizualni identitet, koji je prihvaćen kao službeno rješenje. Rješenje je prikazano u obliku knjige grafičkih standarda kojom se opisuje primjena dizajna na osnovnim medijima.

Abstract (english)

Character, individuality, the complex of characteristics that make an identity possible to recognize and differ it from other, makes significance of identity. Visual identity is, nothing less than visualization of identity itself. Signs are main component in making identities nowadays, because a visual symbol is the most easiest to remember. That is why companies with refined and unique identity are able to stay recognizable despite intense competition.

This work will introduce the analysis of the company Explanta and its previous logotype, after which follows presentation of the idea for the new visual identity, which was accepted as final solution. It is presented as the book of grafic standards that shows application of design on various media.

• Keywords: dizajn vizualnog identiteta; logotip; vizualna komunikacija; knjiga grafičkih standarda
• Keywords (english): design of visual identity; logotype; visual communication; the book of graphic standards
• Language: croatian
• URN:NBN: urn:nbn:hr:216:308480
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-17 09:24:51