Komercijalna strana weba

master's thesis

• Author: Tea Pažanin
• Mentor: Jesenka Pibernik (mentor)
• Committee member: Jesenka Pibernik (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2010-7-14, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Dolaskom weba i njegovim razvojem covjek je svoj život prebacio na racunalo. Uvidješi tu

promjenu, mnoge su kompanije odlucile prici ljudima putem weba. S vremenom tako je došlo

do prezasicenosti weba informacijama, a ujedno i do problema kako se svojom stranicom

istaknuti u mnoštvu i privuci ciljnu publiku. Stoga su u radu prikazane sve faze koje dizajner

mora proci te kojim znanjem, informacijama i tehnologijama mora raspolagati kako bi

napravio kvalitetan dizajn, a time ujedno i kvalitetnu stranicu. Kod komercijalne strane weba

kvalitetnom stranicom smatramo onu koja ce u ljudima pobuditi neku reakciju i time dovesti

do odreðene akcije kao što je to kupovina nekog proizvoda ili usluge.

Abstract (english)

With emergence of the web and its development man transferred his life on computer. Beeing

aware of such change many companies decided to approach people through the web.

Consequently the web became overcrowded with informations which led to a problem how to

excel in the competition of other websites and to draw attention of the target population.

Therefore, this thesis presents all phases a designer has to go through, and knowledge,

information and technologies he has to acquire in order to make a high quality website design.

From commercial side of web a quality website is considered such which will cause a reaction

within people and thus lead to certain action such as buying a specific product or service.

• Keywords: web; web stranica; dizajn; e-trgovina; psihologija; tehnologija; uporabljivost; razvojni ciklus; estetski zakoni; graficki elementi
• Keywords (english): web; website; design; e-commerce; psihology; technology; usability; development; aesthetics rules; graphic elements
• Language: croatian
• URN:NBN: urn:nbn:hr:216:764873
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-17 09:50:46