Bijela magija : Grafičko oblikovanje u službi promocije

master's thesis

• Author: Maja Milošević
• Mentor: Jesenka Pibernik (mentor)
• Committee member: Jesenka Pibernik (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2010-07-05, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Danas se upotreba i primjena grafičkog dizajna može poistovjetiti s pojmom brendiranja. Za razliku od ostalih oblika dizajna (primjerice industrijski ili modni dizajn) koji imaju mjerljive kvalitete kao što su uporabnost ili funkcionalnost, estetsku i emocionalnu vrijednost koju nudi grafički dizajn je teže izmjeriti i utvrditi. Grafički dizajn zahtjeva zadovoljavanje ekonomskog aspekta promocije i prodaje, ali i zadovoljavanje unutarnje sreće i ispunjenja kod kupaca kao rezultat uspješno obavljene kupovine. Ljudi moraju osjetiti posebno zadovoljstvo pri kupovini određenog proizvoda. Više nije dovoljno samo dizajnirati, ono što treba jest brendirati, i time obuhvatiti trenutne želje i potrebe ljudi kao i one buduće. Proizvodu treba dati njegov identitet (tko je/ličnost), svrhu (zašto postoji/uloga) i cilj (biti netko vrijedan i koristan).

Abstract (english)

Nowadays, the use and application of graphic design can be identified with the concept of branding. Unlike other forms of design (eg. industrial or fashion design) that have measurable qualities such as usefulness or functionality, aesthetic and emotional value that a graphical design provides is harder to measure and determine. Graphic design requires satisfying the economic aspect of promotion and sales, but also achieving inner happiness and fulfillment for customers as a result of a successful purchase. People need to feel pleasure and a sense of accomplishment when purchasing a product. Merely designing is no longer enough, what is necessary today is to brand, and by doing so, include current needs and wishes of people as well as their future ones. A product should be given its identity (who it is/personality), purpose (why is it here/role) and goal (to be someone worthy and useful).

• Keywords: brendiranje; ekonomski aspekt promocije; unutarnja sreća; vizualni identitet
• Keywords (english): Branding; Economic Aspects of Promotion; Inner Happiness; Visual Identity
• Language: croatian
• URN:NBN: urn:nbn:hr:216:037764
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-17 09:52:23