Dizajn vizualnog identiteta poduzeća Polis : ingenering d.o.o. Pula

master's thesis

• Author: Nada Zinaić
• Mentor: Maja Brozović (mentor)
• Committee member: Maja Brozović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2010-02, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Zadatak ovog diplomskog rada je kreiranje novog vizualnog identiteta poduzeća Polis-ingenering d.o.o. koje se bavi pružanjem računovodstvenih i knjigovodstvenih usluga, poreznim savjetovanjem, savjetovanjem u vezi s poslovanjem i upravljanjem, te građevinskim inženjeringom. Svrha novog imidža firme je da pomogne u boljem prezentiranju vrijednosti i kvalitete firme na ciljanom tržištu, stvaranju dugoročnih odnosa između firme i klijenata te ostvarivanju većih poslovnih rezultata. Marka, odnosno brand, omogućava stvaranje jedinstvenosti i prepoznatljivosti poduzeća u odnosu na brojna konkurentska poduzeća koja pružaju jednake ili slične usluge. Pretpostavka je da će firma kroz novi vizualni identitet ostvarivati bolje poslovne rezultate od dosadašnjih, koje ostvaruje trženjem nemarkiranih usluga i stvaranjem imidža samo kroz osobnost vlasnika firme.

Abstract (english)

The task of this thesis is to create a new visual identity of the company Polis - ingenering d.o.o. which deals with the provision of accounting and bookkeeping services, tax advice, advice in connection with the operations and management, and construction engineering. The purpose of the new image of the company is to assist in presenting a better value and quality of the company on the target market, creating a long-term relationships between firms and customers, and achieving greater business results. Brand allows the creation of unity and recognition of the company compared to many competitive companies that provide the same or similar services. It is assumed that the company through a new visual identity will realize better business results than the previous, which achieves through services that are not marked and creating image only through the personality of the owner of the company.

• Keywords: privatno poduzeće; usluge; ciljana tržišta; brand; zaštitni znak; logotip; boje; tipografija; knjiga standarda
• Keywords (english): private company; services; target market; brand; trademark; logo; colors; typography; book standards
• Language: croatian
• URN:NBN: urn:nbn:hr:216:162997
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-17 09:59:47