Proces dizajna brošura

master's thesis

• Author: Matija Bošnjaković
• Mentor: Jesenka Pibernik (mentor)
• Committee member: Jesenka Pibernik (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2009-10-00, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Grafička industrija ili industrija tiskanih medija danas se smatra jednom od najvaţnijih industrija u svjetskoj ekonomiji, prvenstveno kroz prizmu njene bliske veze s marketingom.. Marketing koristi grafičke materijale u promidţbene svrhe i time otvara cijeli spektar proizvoda koji se nude trţištu. Jedan od takvih medija je brošura. Brošuru nazivamo i pamflet. Naziv dolazi od engleske riječi “pamphlet”, koja znači mali uradak, a pojavila se u 14. stoljeću. Kasnije je označavala malu knjiţicu, odnosno brošuru. Te brošure su se često koristile u promidţbene svrhe u engleskom graĎanskom ratu. U ovom diplomskom radu opisani su vizualni čimbenici u oblikovanju brošura, te drugi elementi brošure kao grafičkog proizvoda. TakoĎer su obraĎeni elementi marketinga koje treba uzeti u obzir pri izradi brošure, te priprema za tisak. Rad nas provodi kroz faze izrade brošure, sa stanovišta grafičkog dizajnera, koji ima zadatak uobličiti ovaj tiskani medij tako da privuče i zadrţi pozornost osobe koja će ju uzeti u ruke – budućeg klijenta. TakoĎer, obraĎeni su vizualni elementi koji sluţe za izradu brošura, opisani su tipografija i slika, te svi oblici u kojima se pojavljuju, kao i nekoliko pravila na koja treba obratiti pozornost pri izradi takvog tiskovnog medija.

Abstract (english)

The graphic industry or the print media industry is considered to be one of the most important industries in the world economy, notably through its close connection with the marketing industry. Marketing uses graphic material as a mean of advertising, which enables usage and development of a whole range of (marketing/graphic) products that can be offered to the market. One of such products is the brochure. Brochure is also called a pamphlet. The name originates from the English word “pamphlet” meaning small work, which appeared in the 14th century and later indicated a little booklet or brochure. These booklets were often used for propaganda purposes during the English Civil War. This graduate work deals with visual components in brochure making as well as other elements of the brochure as a graphic product. It also analyzes the elements of marketing needed to be taken into account in preparing a brochure and doing prepress. The work introduces us to the phases of brochure development, from the standpoint of a graphic designer who has to shape this printed media in such a manner so as to attract and retain the attention of the person who will be the end user - the future client. It also covers all the visual elements necessary for the making of a brochure, describes the usage of typography and pictures and all the modalities in which they are applied, as well as the rules that have to be taken into account in shaping such a printed media.

• Keywords: brošura; elementi brošure; dizajn
• Keywords (english): brochure; brochure elements; design
• Language: croatian
• URN:NBN: urn:nbn:hr:216:228663
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-17 10:07:10