Vizualni identitet kompanije Sessa Marine

master's thesis

• Author: Klara Basan
• Mentor: Mario Plenković (mentor)
• Committee member: Mario Plenković (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2009-07, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

U svom diplomskom radu pod nazivom “Vizualni identitet kompanije Sessa Marine”, prikazala sam i obradila ključne elemente u kreiranju vizualnog identiteta. Vizualnim identitetom kompanija ostvaruje prve kontakte s potencijalnim klijentima te je stoga dojam koji će vizualni identitet ostaviti na njih od presudne važnosti. Upravo stoga pomno je razrađen, jasan i prepoznatljiv. Definirani su ciljevi i vizije branda za koji se vizualni identitet formira. Isto tako određena je trenutna pozicija branda na tržištu, njegove prednosti u odnosu na konkurenciju, te elementi na kojima se temelji njegov razvoj. Važnu ulogu u komunikaciji vizualnog identiteta kompanije sa širom javnošću predstavljaju sredstva promocije jer otvaraju vrata prema potencijalnim kupcima.

Abstract (english)

In my graduation work with the working title “Visual identity of the Sessa Marine Company” I have shown and interpretated the main elements of visual identity. With the help of visual identity companies achieve the first contacts with their potentional clients. That is why the impression made by the visual identity is so important. That is also the reason why it must be distinct, recognizable and well coordinated. It is necessary to define goals and vision of a brand for which visual identity is formed. It is also very important to determine the current position of the brand on the market, its advantages over its competition, and the elements on which its development is based. Advertising materials also play an important role in communicating company’s visual identity to the public because they help company to reach potentional customers.

• Keywords: Vizualni identitet; Elementi vizualnog identiteta; Image; Brand; Formiranje branda; Promocijska sredstva
• Keywords (english): Visual identity; Elements of visual identity; Image; Brand; Creating a brand; Advertising material
• Language: croatian
• URN:NBN: urn:nbn:hr:216:978701
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-17 10:20:37