Optičke iluzije

master's thesis

• Author: Sanja Starčević
• Mentor: Maja Brozović (mentor)
• Committee member: Maja Brozović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2008-09, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Optičke iluzije tema je ovog diplomskog rada koja obuhvaća svakodnevnu pojavu takvih iluzija, ali i primjenu tih iluzija u komercijalne i zaštitne svrhe. Razvojem računalne tehnologije omogućena je šira i značajnija upotreba materijala koji manipuliraju ljudskim okom, zapravo iskorištavaju njegovo nesavršenstvo. Sveprisutnom komercijalizacijom došlo je i do porasta potražnje zabavnih sadržaja koji iskorištavaju optičke iluzije, 3D filmovi, video igrice, promotivni i zabavni materijali. U grafičkoj industriji i dizajnu, optičke iluzije se iskorištavaju u zaštitne svrhe protiv krivotvorenja (hologrami) ili u smislu računalizacije (digitalna slika) te prijenosa nesvjesnih poruka na kupca putem promidžbenih materijala koristeći iluziju prostora, boje i sl.

Abstract (english)

The theme of this master’s thesis is optical illusions. It includes every day appearrance of this phenomena, but also appliance of this illusions in commercial and protective purposes. Computer technology growth provided wider and more significantly usage of material that manipulate human eye , in fact exploring inperfection of human eye. Commercialism is all around in the world and because of that came enhanced, need for fun content who explore optical illusions, like 3D movies, video games, promotional and fun products. We use optical illusions in graphic industry and design to protect print material of falsification (holograms) or in computer tehnologies (digital image) and when we need to communicate with customers in inconscience level using illusion of color and space etc. in promotion materials.

• Keywords: optička iluzija; boja; prostor; hologrami; stereogrami; ljudsko oko; dizajn; digitalna slika; elektromagnetsko zračenje; krivotvorenje; vizualna percepcija
• Keywords (english): optical illusion; color; area; holograms; stereograms; human eye; design; digital image; electromagnetic emission; falsification; vizual percetion
• Language: croatian
• URN:NBN: urn:nbn:hr:216:096553
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-17 10:36:04