Redizajn robne marke

master's thesis

• Author: Nataša Marinković
• Mentor: Jesenka Pibernik (mentor)
• Committee member: Jesenka Pibernik (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2007-00-00, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Postojeću robnu marku želimo podvrgnuti redizajnu, tu nailazimo na niz faza koje naša robna marka mora proći. Postavlja se niz pitanja, prvobitno zašto uopće krenuti u redizajn, da li nam je on uopće i potreban, koje nam se greške mogu pojaviti u redizajniranju, ili da li nam je jednostavno redizajn potreban samo zbog osvježenja jer smo se zasitili dosadašnjeg dizajna.

Ako si postavimo pitanje što je to potrebno da ostvarimo cilj u marketinškim komunikacijama to je onda izgled, odnosno dizajn. Nakon toga možemo reći da je sljedeća faza redizajn odnosno promjena. Svaka promjena predstavlja podražaj, nešto oko čega će se naše misli angažirati i što će se pamtiti. Redizajn je važan baš zbog toga što se odnosi na promjene koje potošači i kupci najprije primjete.

Abstract (english)

We would like to submit the existing product make to be redesigned where we find a row of phases through which our make must go through. Which poses many questions, firstly why go into redesign and whether it is even necessary, which mistakes can occur when redesigning or whether we require redesigning simply to refresh the project because we are tired of the current design.

If we ask ourselves what is it that we need to achieve the goal in communication in marketing, the answer is the appearance that is the design. After that we can say that the next phase is redesign, which is change. Each change represents an incentive, something that occupies our mind and which we will remember. Redesigning is important precisely because it refers to the changes that the consumers and buyers notice first.

• Keywords: dizajn; redizajn; robna marka
• Keywords (english): design; redesign; brand
• Language: croatian
• URN:NBN: urn:nbn:hr:216:619769
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-17 10:49:39