Promotivna fotografija

master's thesis

• Author: Marijana Krbot
• Mentor: Miroslav Mikota (mentor)
• Committee member: Miroslav Mikota (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2007-9-00, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Masovna komunikacija se odnosi na prijenos informacija pomoću masovnih medija kao što su knjige, časopisi, novine, radio, televizija, internet,itd. Reklama je jedan od glavnih proizvoda masovnih medija.

Svrha reklame je promovirati i prodati željeni proizvod, stoga je za dobru reklamu fotografija od neizmjerne važnosti. Snagom fotografskog prikaza te raznim intervencijama unutar same slike nastoji se izazvati što veća reakcija kod ciljane publike.

Fotografija govori jezikom koji svatko... More razumije, njezinom prikazu ljudi vjeruju, a time ima moć da djeluje svugdje i na svakoga.

U diplomskom radu je na primjerima plakata, oglasa i ostalih reklamnih materijala dočaran utjecaj fotografije na prodaju proizvoda. Less

Abstract (english)

Mass communication means transfer of information through mass media like books, magazines, radio, TV, Internet etc. Advertising is one of the principal products of mass media.

The aim of advertising is to promote and sell certain product, therefore is an image of a great importance for the good advertising. With the power of the photographic narration and different interventions inside the image itself it is attempted to provoke as biggest reaction possible on the targeted... More audience.

The photography speaks the language everybody understands, people trust its presentation, and that gives it the power to influent everywhere and on everybody.

In this graduate thesis it is presented how images (photography) on posters, advertisements, leaflets and other promo materials influence the sales of products. Less

• Keywords: fotografija; reklama; oglašavanje; mediji; plakat
• Keywords (english): photography; advertising; advertisement; media; poster
• Language: croatian
• URN:NBN: urn:nbn:hr:216:655300
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-17 10:51:44