Teorije percepcije i vizualna komunikacija

undergraduate thesis

• Author: Katarina Gnjidić
• Mentor: Daria Mustić (mentor)
• Committee member: Jurica Dolić (član povjerenstva)
• Committee member: Daria Mustić (član povjerenstva)
• Committee member: Vanda Jurković (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2020-09-15, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

U radu će se proučavati načini na koje slika nastaje u ljudskome oku te utjecaj prvotno perceptualnih te i senzornih teorija na današnje vizualno komuniciranje. Također u teorijskom dijelu će se proučavati bit senzornih teorija te objasniti razne teorije u njihovom sklopu poput Gestaltove psihologije i objašnjavanje kontruktivizma te će se proučavati perceptualne teorije i u njihovom sklopu će se obraditi kognitivni pristupa i semiotika. Cilj je povezati te dvije teorije kako bi se što bolje objasnio individualni pristup sadržajima te njihov utjecaj na današnjicu.

Abstract (english)

The paper will study the ways in which the image is created in the human eye and the influence of originally perceptual and sensory theories on today's visual communication. The theoretical part will also study the essence of sensory theories and explain various theories in their context such as Gestalt psychology and explanatory constructivism and in their context it will examine perceptual theories and will deal with cognitive approaches and semiotics. The aim is to link the two theories to better explain the individual approach to content that has an impact on today.

• Keywords: perceptulne teorije; semiotika; Gestaltova psihologija; konstruktivizam; vizualne komunikacije
• Keywords (english): perceptual theories; semiotics; Gestalt psychology; constructivism; visual communications
• Language: croatian
• URN:NBN: urn:nbn:hr:216:056661
• Study programme: Title: Printing technology, course Technical - technological; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-16 15:20:13