Proces kreativnog oglašavanja

master's thesis

• Author: Darko Bosnar
• Mentor: Jesenka Pibernik (mentor)
• Committee member: Jesenka Pibernik (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2007-7-00, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Ovim diplomskim radom prikazan je cijelokupni proces kreativnog

oglašavanja.

Rad opisuje što sve zapravo podrazumijeva proces oglašavanja, te na

profesionalan i ozbiljan način prikazuje mogućnost kreiranja i odašiljanja

vizualne poruke prema nekoj ciljanoj skupini.

Počevši od klijentovog zadavanja brief-a, preko istraživanja tržišta , načina

provođenja brainstorming-a, mogućnosti vizualizacije, pa sve do samog

procesa realizacije.

Rad također prikazuje i objašnjava kanale kojima je moguće odaslati neku

vizualnu ili zvučnu poruku.

Abstract (english)

This thesis presents the whole process of creative advertising. It explains

the meaning of advertising process and elaborates the possibilities of creation

and broadcasting of visual message to the targeted audience.

Beginning with the client’s brief, through the market research, methods

of brainstorming and the process of visualization, this process finishes

with the realization of the printed add. The theses discuses the channels

through which the visual and auditive message can be sent.

• Keywords: Proces kreativnog oglašavanja; vizualna poruka; ciljana skupina; brief; istraživanje tržišta; brainstroming; mogućnost vizualizacije; realizacija
• Keywords (english): creative advertising; visual message; target audience; briefs; market research; brainstorming; possibilities of visualization; realization
• Language: croatian
• URN:NBN: urn:nbn:hr:216:764928
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 14:27:13