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master's thesis
Reklamna fotografija
2012. urn:nbn:hr:216:691595
Krog, Kristian
University of Zagreb
Faculty of Graphic Arts

Cite this document

Krog, K. (2012). Reklamna fotografija (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:691595

Krog, Kristian. "Reklamna fotografija." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2012. https://urn.nsk.hr/urn:nbn:hr:216:691595

Krog, Kristian. "Reklamna fotografija." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2012. https://urn.nsk.hr/urn:nbn:hr:216:691595

Krog, K. (2012). 'Reklamna fotografija', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 18 May 2024, https://urn.nsk.hr/urn:nbn:hr:216:691595

Krog K. Reklamna fotografija [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2012 [cited 2024 May 18] Available at: https://urn.nsk.hr/urn:nbn:hr:216:691595

K. Krog, "Reklamna fotografija", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2012. Available at: https://urn.nsk.hr/urn:nbn:hr:216:691595

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Metadata
TitleReklamna fotografija
AuthorKristian Krog
MentorMiroslav Mikota (mentor)
Committee memberMiroslav Mikota (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2012-1-31, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Fotografija govori jezikom koji svatko razumije, njezinom prikazu ljudi vjeruju, a time ima moć da djeluje svugdje i na svakoga. Ovaj diplomski rad prikazuje pogled na reklamnu fotografiju sa komunikološkog i tehnološkog stajališta. Također, opisana je komparacija aplikacije digitalne i klasične fotografije u polju reklamne fotografije, te argumenti za apliciranje različitih tehnika. Na posljetku, provodi se sagledavanje konkretnih primjera u kojima se polju reklamne fotografije prilazi sa nekolicine različitih stajališta.
Abstract (english)
Photography speaks the language everybody understands, people trust its presentation, and that gives it power to influent everywhere and on everybody. This work looks at the aspects of advertising photographv from both communicological and technolo-gical aspects. Furthermore, there is a thoural comparation of digital and classic photography’s aplication in the field of ad photograpy (including arguments for the application of different techniques). Finally, it observes concrete examples in which the field of ad photographv is ap-proached from several different viewpoints.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:691595
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-04-18 16:19:13