Trendovi u dizajniranju kartonske ambalaže

master's thesis

• Author: Elena Staver
• Mentor: Maja Brozović (mentor)
• Committee member: Jesenka Pibernik (član povjerenstva)
• Committee member: Miroslav Mikota (član povjerenstva)
• Committee member: Maja Brozović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2010-11-18, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

U ovom istraživačkom radu glavna tema su trendovi u dizajniranju kartonske ambalaže. Kroz teoretski dio rada analiziran je karton kao materijal te njegove glavne prednosti, kao i proces kreiranja kartonske ambalaže, te su na temelju toga definirani trendovi koji su prisutni u modernoj proizvodnji ambalaže. U eksperimentalnom dijelu se kroz anketu provjeravalo mišljenje potrošača o takvoj vrsti ambalaže te o aspektima dizajniranja, s posebnim naglaskom na oblik ambalaže, kao jedan od važnijih elemenata u definiranju cjelokupnog izgleda. Rezultati su pokazali da je pri kupnji proizvoda dizajn ambalaže potrošačima jako bitan, a većina njih preferira upravo kartonsku ambalažu. U procesu dizajniranja najveću ulogu imaju boja i oblik,a od posebnih efekata na površini ambalaže se najviše preferira lak. Analizom rezultata se pokazalo da se oblik ambalaže može ciljano projektirati, kako bi cjelokupni koncept bio u potpunosti u skladu s vrijednostima proizvoda koji se pakira u tu ambalažu.

Abstract (english)

In this research the main theme are trends in designing carton packaging. Throughout the theoretical part is analyzed carton as a packaging material and its main advantages, as well as the process of creating cardboard packaging, and, based on that are defined trends that are present in the modern packaging production. In the experimental part of research, throughout the survey questions are checked consumer opinions about this type of packaging and designing aspects, with special emphasis on the shape of packaging, as one of the most important elements in defining overall appearance of packaging. The results showed that packaging design is very important to consumer and most of them prefer cardboard packaging. In the process of designing the biggest role have color and shape, and the special effects on the surface of the packaging which is most preffered by consumer are varnish effects. The analysis results showed that the form of packaging can be specifically designed so that the whole concept can be entirely in accordance with the values of the product which is packaged in the packaging.

• Keywords: kartonska ambalaža; dizajn ambalaže; oblik ambalaže
• Keywords (english): carton packaging; design of packaging; packaging shape
• Language: croatian
• URN:NBN: urn:nbn:hr:216:595525
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 17:58:35