Utjecaj dizajna crtanih likova na određivanje njihovog karaktera i opću dopadljivost

master's thesis

• Author: Nela Augustić
• Mentor: Jesenka Pibernik (mentor)
• Committee member: Maja Brozović (član povjerenstva)
• Committee member: Sanja Mahović Poljaček (član povjerenstva)
• Committee member: Jesenka Pibernik (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2011-4-4, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Lik je bilo koja osoba, persona, identitet ili entitet koji egzistira u umjetnosti, u cijelosti

fikcionalan ili baziran na stvarnim povijesnim entitetima. Dizajn lika vizualni je identitet lika, a

predstavlja njihovu temeljnu karakteristiku, element koji ih nerijetko i obilježuje te određuje

njegovu dopadljivost i pamtljivost od strane publike. On obuhvada osmišljavanje kompletnog

izgleda lika, od grube tjelesne konstrukcije do najsitinijih detalja. Glavni problem ovog

istraživanja provedenog na prostorima grada Zagreba je utjecaj dizajna lika na publiku, a samo

istraživanje sastoji se od anketnih pitanja u dva dijela: provjera upudenosti ispitanika u sam

termin dizajna likova te poznavanje likova i evaluacija njihovih karakteristika i izgleda

(asocijacije). Kao uzorak uzeta je urbana i obrazovana mlada populacija od 20 do 30 godina,

njih 39. Nakon provedenog istraživanja, prikupljeni podaci su statistički obrađeni.

Abstract (english)

A character is any person, persona, identity or entity that exists in arts, completely ficitional or

based upon real historical entities. Character design represents a visual identity of a character,

their crucial characteristic, an element which often labels them and determines their likeability

and memorability from the side of the audience. It includes the appearance of the character

from rough bodily constructions to tiniest details. The main problem of this research conducted

in the area of the city of Zagreb is the impact of character design on the audience, and the

research alone is assembled out of two parts: checking the research participants familiarity with

the term of character design, recognition of the characters and evaluation of their

characterstics and appearance (associations). 39 people, a part of the urban and educated

young population, aged 20-30 years, were taken as a sample. After the conducted research,

the data was statistically processed.

• Keywords: lik; oblikovanje lika; pamtljivost; dopadljivost; estetika
• Keywords (english): character; character design; memorability; likeability; aesthetics
• Language: croatian
• URN:NBN: urn:nbn:hr:216:912905
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 17:59:50