Title Estetski i kulturološki značaj fotografiranja hrane Author Ivana Mlinjarić Mentor Miroslav Mikota (mentor)Committee member Nina Knešaurek (član povjerenstva)Committee member Miroslav Mikota (član povjerenstva)Committee member Branka Lajić (član povjerenstva)Granter University of Zagreb Defense date and country 2013-9-25, Croatia Scientific / art field, TECHNICAL SCIENCES Abstract Fotografiranje hrane se svrstava u područje komercijalne fotografije. Usmjereno je na proizvodnju atraktivnih fotografija namijenjenih za korištenje u reklamama, jelovnicima, kuharicama ili na ambalaži. Profesionalne fotografije hrane uključuju zajednički trud tima stručnjaka koji se obično sastoji od umjetničkog direktora, stilista hrane (i njegovih pomoćnika), te fotografa. Dugo vremena su fotografije hrane izgledale tako da se hrana slikala iz ptičje perspektive, odnosno iz točke gledišta
... More onoga tko sjedi za stolom i gleda u tanjur. Sukladno tome, stilisti su aranžirali hranu kako bi dobro i ukusno izgledala odozgo.Trendovi su se promijenili i u modu je došlo fotografiranje iz blažih kuteva i prilagođavanje rasvjete. Trenutno je vladajući trend u zapadnim zemljama prikazati hranu što jednostavnije, prirodnije i čišće prilagođavanjem efekata kao što su selektivni fokus, metoda „nagnute ploče“ i ekstremno fotografiranje izbliza. To nadopunjuje trendove u profesionalnom kuhanju, a hrana izgleda primamljivije i vizualno privlačnije. Fotografije hrane u oglašavanju postaju čak i predmet javnih rasprava jer reklame često preuveličavaju privlačnost i veličinu hrane, što je najizraženije u području fast fooda. Kroz diplomski se rad teoretski analizira fotografija hrane s tehničkog i sintaktičkog stajališta ,te se stavlja u kulturološki aspekt. Temeljem teoretskih saznanja, u praktičnom dijelu se ciljano snimaju fotografije hrane i daje se njihova analiza. Cilj diplomskog rada je utvrditi elemente koji utječe na percepciju fotografija hrane te kakav je njezin kulturološki značaj. Fotografije hrane ne prenose samo informacije te nisu samo komercijalnog karaktera, već imaju izrazito velik kulturološki utjecaj i sudjeluju u formiranju stila života današnjeg društva. Less Abstract (english) Food photography is a still life specialization of commercial photography, aimed at producing attractive photographs of food for use in advertisements, packaging, menus or cookbooks. Professional food photography is a collaborative effort, usually involving an art director, a photographer, a food stylist, a prop stylist and their assistants. For a long time, food photographs tended to be shot and composed the way people were used to encountering their food: laid out on a table setting and
... More shot from an overhead perspective, in example, from the point of view of the eater. Stylists accordingly arranged the food to appear good from above, with the items arranged flat on the plate and clearly separated from each other. Later, romantic lighting, shallower angles and more props came en vogue. Most recently, the prevailing trend in Western commercial food photography is to present the food as simple, clean and naturally as possible and with little props, often using effects such as selective focus, tilted plates, and extreme close-ups. This complements trends in professional cooking to make the food more visually interesting. Photos of food in advertising even become the subject of public debate because the advertisements often exaggerate the attractiveness and size of the food, which is most pronounced in the area of fast food. This graduate work theoretically analyzes photos of food from the technical and syntactical standpoint, and is placed in the cultural aspect. Based on theoretical knowledge, in the practical part of the work photos of food are taken and analysed. The aim of thesis is to determine the elements that affect the perception of the food and its cultural significance. Photos of food not only convey information, they also have extremely large cultural influence and participate in the formation of a lifestyle of today's society. Less Keywords
fotografija hrane
kompozicija
stiliziranje
mediji
Keywords (english)
food photography
composition
styling
media
Language croatian URN:NBN urn:nbn:hr:216:769207 Study programme Title: Graphic technology; specializations in: Graphic technology, Design of graphic products Type of resource Text File origin Born digital Access conditions Closed access Terms of use Created on 2024-04-18 19:03:20
