Redizajn vizualnog identiteta Nacionalnog parka Krka

master's thesis

• Author: Ana Rakić
• Mentor: Maja Brozović (mentor)
• Committee member: Ivana Žiljak-Stanimirović (član povjerenstva)
• Committee member: Maja Brozović (član povjerenstva)
• Committee member: Igor Majnarić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2013-09-25, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

U ovom diplomskom radu prikazan je proces redizajna vizualnog identiteta Nacionalnog parka „Krka“ te svi koraci koje je potrebno prijeći kako bi on bio što uspješniji. Rad se sastoji od tri dijela. U teorijskom djelu predstavljen je Nacionali park „Krka“ i Javna ustanova Nacionalnog parka te je obrađen pojam vizualnog identiteta, njegovih elemenata i karakteristika. U eksperimentalnom djelu ulazi se dublje u identitet Nacionalnog parka analizom ciljane skupine i dosadašnjeg vizualnog identiteta te iznošenjem razloga njegova redizajna, SWOT analizom, definiranjem vizije, misije i temeljnih ciljeva te analizom srodnih ustanova i njihovih vizualnih identiteta. Kao glavna metoda istraživanja primijenjena su anketna ispitivanja. Stvaralački proces započinje provedbom brainstorminga (oluja mozgova) s ciljem aktiviranja mašte i poticanja inspiracije. U praktičnom djelu predstavljeni su prijedlozi idejnih rješenja od kojih je jedno rješenje odabrano kao finalno od strane klijenta te se na temelju njega izrađuje knjiga standarda.

Abstract (english)

This graduate work shows the process of redesigning National Park "Krka" visual identity and all steps important for creating a successful redesign. The paper contains three parts. Theoretical part presents National park "Krka" and the Public Institution of National Park and discusses the concept of visual identity, its elements, characteristics and importance of the book of graphic standards. Experimental part concisely process National Park "Krka" by analyzing its current visual identity and reasons for redesigning, SWOT analysis, by defining vision, mission and main targets and by analysis of related institutions and their visual identities. Surveys were applied as the main research methods. The creative process begins with the implementation of brainstorming. Brainstorming stimulates the imagination and activates inspiration. Suggestions are presented in the practical part of this graduate work. One suggestion is selected as the final solution by the client and presented in the book of graphic standards.

• Keywords: vizualni identitet; redizajn; analiza; logotip; knjiga standarda
• Keywords (english): visual identity; redesign; analysis; logotype; the book of graphic standards
• Language: croatian
• URN:NBN: urn:nbn:hr:216:227675
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-18 19:08:29