Utjecaj ambalaže na čovjeka

master's thesis

• Author: Jelena Šiljeg
• Mentor: Darko Babić (mentor)
• Committee member: Ante Poljičak (član povjerenstva)
• Committee member: Sonja Jamnicki Hanzer (član povjerenstva)
• Committee member: Igor Majnarić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2013-7-12, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Dok je prije samo štitila proizvod, danas ambalaţa ima cilj izazvati emocije kod kupca i

komunicirati s njim. Ona ga treba privući, ostaviti dobar dojam, pobijediti kupca u

njegovoj odluci da kupi odreĊeni proizvod. Razvojem tehnologija i materijala postavlja

se pitanje koliko materijali i postupci kojima se ambalaţa izraĊuje mogu utjecati na

zdravlje ĉovjeka. Povećanjem proizvodnje ambalaţe dolazi do problema nastanka

velikih koliĉina otpada, velike potrošnje energije te problema zbrinjavanja i recikliranja.

Svojom prisutnošću u svim segmentima modernog ţivota ambalaţa postaje problem za

okoliš.

U radu je opisan utjecaj koji ambalaţa ostavlja na kupca, utjecaj na ĉovjekovo zdravlje i

utjecaj na okoliš. Napravljeno je anketno istraţivanje da bi se uvidjelo mišljenje

korisnika o prednostima i nedostatcima ambalaţe. Pitanja su koncipirana tako da

saznamo koje su navike kupaca pri kupnji i odabiru proizvoda, koliki utjecaj ambalaţa

ostavlja na njih, kako je koriste, bacaju li je nakon korištenja ili je višekratno koriste, te

mogu li ambalaţni materijali negativno utjecati na zdravlje. Postavljena pitanja dovela

su do zakljuĉka o stavu kupaca i potrošaĉa prema ambalaţi i njenim utjecajima na njih.

Iako je ambalaţa potpuno zanemarena u svijesti potrošaĉa, ona je dodirna toĉka izmeĊu

proizvoĊaĉa i korisnika i vrlo je bitna za proizvode široke potrošnje. Ambalaţa koja se

danas proizvodi ima zadatak zadovoljiti sve potrebe potrošaĉa i ne smije imati

negativan utjecaj na njega.

Abstract (english)

While its only purpose in the past was to protect the product, today's packaging is

supposed to evoke emotions and communicate with the customer; to attract, to leave a

good impression, to help the customer in his decision whether to buy a certain product

or not. The development of technologies and materials has raised the question to what

extent the health of human beings can be affected by the materials and processes used in

the packaging production. The rise in the production of packaging leads to the problem

of large quantities of waste, high energy consumption and the problem of disposal and

recycling. Its presence in all segments of modern life has made packaging an

environmental problem. This paper describes the influence of packaging on the

customer, its impact on human health and the environment. A survey was carried out to

examine the attitudes of users on the pros and cons of packaging. The questions were

conceived so as to find out about the habits of customers when buying and choosing

products. How does the packaging affect them, how do they use it, do they throw it

away after usage or use it several times, and can the packaging materials have a

negative health impact. The questions led to a conclusion on the attitude of customers

and consumers towards packaging and its influence on us. Despite the fact that the

packaging is completely ignored in the mind of the consumer, it is the contact point

between the manufacturer and the user, and very important for consumer products. The

packaging produced today has the task to meet all the needs of the consumer while not

influencing him negatively.

• Keywords: utjecaj; ambalaţa; kupac; interakcija; okoliš
• Keywords (english): impact; packaging; customer; interaction; environment
• Language: croatian
• URN:NBN: urn:nbn:hr:216:765006
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 19:10:42