Evaluacija utjecaja novih tehnologija na korisničko iskustvo

master's thesis

• Author: Miran Katar
• Mentor: Nikola Mrvac (mentor)
• Committee member: Antun Koren (član povjerenstva)
• Committee member: Nikola Mrvac (član povjerenstva)
• Committee member: Lidija Mandić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2013-02-28, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Današnji trend napretka internet tehnologija predvodi nastojanje stvaranja usluga koje pružaju pozitivno korisničko iskustvo. Uspješne stranice često su pioniri novih tehnologija koje se konstantno pojavljuju na tržištu, što govori o povezanosti tehnologije i napretka korisničkog iskustva. U radu će se promotriti mogućnosti dizajniranja i oblikovanja usluga koje će korisnici moći i htjeti koristiti, u stvaranju stranice koja daje pozitivan utjecaj na korisnika i njegovo korisničko iskustvo. Stvaranje kvalitetnog korisničkog iskustva može biti vrlo kompleksno, budući da na njega utječe mnogo faktora, poput koristivosti, identiteta branda, informacijske arhitekture i dizajna interaktivnosti. Rad se bavi proučavanjem napretka korisničkog iskustva, odnosno user experience (UX) koje su poslijednjih nekoliko godina uvelike krojili HTML4 i Fash još od svoje pojave i promjenom korisničkog iskustva pojavom novih tehnologija (HTML5) i mainstream platformi koje su napustile flash (iPad, iPhone) u zamjenu za HTML5. Razmatra odnos i interakciju korisnika i tehnologije, kroz potencijalno poboljšanje iskustva korištenja internet usluga i nove mogućnosti interakcije sa dosad nedovoljno iskorištenim sekundarnim sadržajem stranica, poput oglasa i bannera. Hipotizira nove oblike privlačenja pažnje korisnika na neintruzivan i zanimljiv način u stvaranju iskustva korištenja interneta koje je istovremeno ugodno za korisnika i unosno za oglašivača, i to na pokretnim i desktop platformama.

Abstract (english)

The current trend of development of internet technologies is led by the idea of designing services that create a positive user experience. Successful websites are often pioneers of constantly emerging new technologies, which speaks volumes about the ties between technology and advances in user experience. This paper explores the possibilities of designing services and websites that give users a positive experience so that they can and want to use them. Creating good user experience can be complex since factors such as usability, brand identity, information architecture and interactivity design can influence it greatly. The paper also explores advances in user experience which has in the past few years been mostly influenced by HTML4 and Flash, and changes in user experience with the emergence of new technologies such as HTLM5 and platforms that have abandoned Flash in favor of HTML5 (iOS). The paper considers the interaction between user and technology through the potential advances in internet user experience that are presented by new possibilities of interaction with secondary page content such as advertisements and banners. The paper hypothesizes new ways of attracting users’ attention through unobtrusive ways that make way for good user experience, while still being profitable for the advertiser.

• Keywords: HTML5; Flash; korisničko iskustvo; video; vektorska grafika
• Keywords (english): HTML5; Flash; user experience; video; vector graphics
• Language: croatian
• URN:NBN: urn:nbn:hr:216:639184
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-18 19:46:56