Dizajn grafičko-likovnih rješenja za Specialty Coffee-Coffee Shop: "Yellow Coffee Roaster"

undergraduate thesis

• Author: Iris Šprljan
• Mentor: Vanda Jurković (mentor)
• Committee member: Maja Brozović (član povjerenstva)
• Committee member: Vanda Jurković (član povjerenstva)
• Committee member: Jurica Dolić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2020-07-14, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Rad će se baviti kreiranjem logotipa i vizualnih materijala za Coffee Shop imena Yellow Coffee Roaster koji u ponudi ima isključivo specialty kave. Vizualna rješenja će se bazirati na izradi naljepnica za vrećice svake od četiriju kava iz ponude. Radnja ima za cilj stvaranje novog, prepoznatljivog i posebnog branda kave. Te se kave ističu po tome što potječu iz tzv. „zelenog pojasa kave”: Brazila, Kolumbije, Kostarike i Afrike. Imena kava za koje su nam potrebne vrećice s vizualnim rješenjima... More takoĎer su vezana uz posebne priče. Priče su inspirirane egzotičnim i ugroţenim divljim mačkama koje obitavaju u prethodno navedenim zemljama. U ponudi se nalaze specialty kave, 100% Arabica koje imaju stručnu ocjenu ţirija za kvalitetu 85+. Nadalje, to su Jaguar Costa Rica Coffee, Leopard Etiopia Coffee, Baby Puma Colombia Coffee i turska/domaća kava: Black Panther Turkish Coffee. Osim same praktične izrade, rad će obuhvaćati čitav dizajn proces potreban za isticanje i plasiranje branda Yellow Coffee Roaster na trţište te definiranja ţeljene ciljane skupine. Less

Abstract (english)

The work will deal with the creation of logo and visual materials for the Coffee Shop named Yellow Coffee Roaster, which offers exclusively specialty coffee. Visual solutions will be based on making labels for each of the four coffees on offer. The store aims to create a new, recognizable and special brand of coffee. These coffees stand out because they came from the „green belt of coffee”: Brazil, Colombia, Costa Rica and Africa. The name of each Yellow Coffee Roaster coffee is related to... More special story. The stories are inspired by exotic and endangered wild cats that inhabit these countries. Yellow Coffee Roaster offers specialty coffees, 100% Arabica, which have an expert jury rating for quality 85+. Furthermore, names of coffees are: Jaguar Costa Rica Coffee, Leopard Ethiopia Coffee, Baby Puma Colombia Coffee and Turkish/domestic coffee: Black Panther Turkish Coffee. In addition to the practical development itself, the work will include the entire design process required to highlight and place Yellow Coffee Roaster brand on the market and define the desired target group. Less

• Keywords: kreiranje; logotip i vizualni materijali; izrada naljepnica; dizajn proces; ciljana skupina
• Keywords (english): Creating; Logo and Visual Materials; Label Making; Design Process; Target Group
• Language: croatian
• URN:NBN: urn:nbn:hr:216:895589
• Study programme: Title: Printing technology, course Technical - technological; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-16 15:25:24