Komparativni odnosi tiskanih i e-izdanja tematskih časopisa

master's thesis

• Author: Maja Turanjanin
• Mentor: Nikola Mrvac (mentor)
• Committee member: Klaudio Pap (član povjerenstva)
• Committee member: Nikola Mrvac (član povjerenstva)
• Committee member: Ivana Žiljak-Stanimirović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2014-7-17, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Pojavom i sve većom upotrebom modernih tehnologija, otvorilo se šire trţište za prodaju i distribuciju časopisa. Oni više nisu samo tiskani medij, već postaju multimedijalni i elektronički, od kojeg korisnik ţeli veću interaktivnost i dostupnost. Pametni mobiteli i tablet računala pokazala su se kao plodno tlo za novi oblik tematskih časopisa - korisnik im moţe pristupiti svugdje, te prolistati kada god to prohtje. Elektronička verzija iskorištava sve prednosti modernih tehnologija, te objedinjuje multimediju, interaktivnost i dinamiku. U ovom diplomskom radu istraţuju se parametri koji utječu na odabir časopisa, kao i u kojem omjeru i koliko je tiskani časopis zadrţao prednost ispred elektroničkog. Na temelju dobivenih rezultata ankete koja se provodila preko društvenih mreţa na uzorku od 110 ljudi, dobili su se rezultati koji daju uvid u ponašanje prilikom kupnje i čitanja tematskih časopisa, kao i preferencije koje se tiču tiskanog ili elektroničkog izdanja. Na kraju istraţivanja dobile su se smjernice o kretanju tiskanog, kao i elektroničkog časopisa kod nekoliko dobnih skupina, stručne spreme i preferencija.

Abstract (english)

With the appearance and increasing usage of modern technologies, wide market was opened up for sale and distribution of the magazines. They are no longer just a print medium, they are becoming multimedial and electronic, from which user wants greater interactivity and accessibility. Smart phones and tablet computers have proved to be fertile ground for a new form of thematic magazine - users can access them anywhere and browse whenever they feel like it. An electronic version takes advantage of all the benefits of modern technology, and integrates multimedia, interactivity and dynamics.

This thesis investigates the parameters that influence the selection of magazines, as well as the ratios and how the print magazines kept precedence over electronic. Based on the results of the survey, which was carried out through social networks on a sample of 110 people, accumulated results give insight into the behavior when buying and reading themed magazines, as well as preferences regarding print and electronic editons. At the end of the study, there will be given guidelines on the movement of printed and electronic magazines in several age groups, qualifications and preferences.

• Keywords: časopis; elektronički; tiskani; dizajn; tablet; tehnologija
• Keywords (english): magazine; electronic; printed; design; tablets; technology
• Language: croatian
• URN:NBN: urn:nbn:hr:216:260652
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 20:10:30