Promotivni video materijal sa kinetičkom tipografijom

master's thesis

• Author: Ksenija Noll
• Mentor: Tajana Koren (mentor)
• Committee member: Maja Strgar Kurečić (član povjerenstva)
• Committee member: Tajana Koren Ivančević (član povjerenstva)
• Committee member: Ante Poljičak (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2014-9-23, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Kinetička tipografija je metoda animacije koja se sastoji od teksta u pokretu, kojeg može pratiti glazba i/ili glas te slika. U ovom radu govorit će se o kinetičkoj tipografiji kao načinu komunikacije u vizualnom obliku. Napravljen je pregled razvoja i karakteristika pokretne tipografije te je objašnjena njena primjena, važnost i komunikacijski utjecaj koji ima na čitatelja. U sklopu ovog rada izrađen je video sa kinetičkom tipografijom u programu „Adobe After Effects“. Video je napravljen kako bi se ispitala reakcija na njega ispitne grupe putem internet ankete. Prikupljeni rezultati ankete su grafički prikazani i objašnjeni su utjecaji koji video uradak ima na primatelja poruke i kolike su mogućnosti i prednosti korištenja pokretne tipografije u svrhu promocije.

Abstract (english)

Kinetic typography is a method of animation consisting of moving text, followed by the music and / or voice and image. This paper is about kinetic typography as a type of visual communication. A review of the development and the characteristics of kinetic typography is made and. Paper also explains the usage of it as well as the impact that it has on the reader. A video with kinetic typography was made in „Adobe After Effects“ as a part of the work. The video was made to test the reaction of the test group via Internet survey. The collected survey results are graphically presented and the impact of the recorded video is explained, as well as the message that it sends and what are the possibilities and advantages of using kinetic typography in the marketing.

• Keywords: kinetička tipografija; animacija; video; Adobe After Effects
• Keywords (english): kinetic typography; animation; video; Adobe After Effects
• Language: croatian
• URN:NBN: urn:nbn:hr:216:121198
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 20:13:52