Dizajn web stranice za internetsku prodaju alternativne glazbe

master's thesis

• Author: Andrej Karavanić
• Mentor: Jesenka Pibernik (mentor)
• Committee member: Maja Brozović (član povjerenstva)
• Committee member: Jesenka Pibernik (član povjerenstva)
• Committee member: Dubravko Banić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2014-9-23, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Korisnički orijentiran dizajn je pristup dizajnu u kojem krajnji korisnik sudjeluje u svim fazama razvoja određenog proizvoda, u ovom slučaju je to internetska stranica za prodaju alternativne glazbe. Prije uključivanja korisnika u razvojni proces potrebno je definirati tko su sami korisnici. Korisnici su osobe koje će koristiti na kraju finalni proizvod. Rezultat sudjelovanja korisnika u procesu dizajniranja proizvoda je optimalno korisničko iskustvo, što znači da krajnji korisnik ima osjećaj da je proizvod dizajniran baš za njega.

U praktičnom dijelu rada vršile su se dvije vrste istraživanja kako bi se projektirala stranica koja će se izdvojiti iz velike konkurencije. Prvi dio istraživanja je bilo anketno ispitivanje ciljne skupine te otkrivanje njihovih preferenci, navika, računalne pismenosti, i ostalih značajki. Na temelju tog istraživanja bilo je moguće krenuti u izradu prototipa internetske stranice pomoću alata Invision te je vršen drugi dio istraživanja. Za Ispitivanje prototipa stranice koristio se SUS upitnik koji je sastavljen od 10 jednostavnih tvrdnji se mogu uporabiti za svaki sustav te je način odgovaranja koncipiran u obliku likertove skale, odnosno gradacijom odgovora od 1-5 od kojih je značenje broja 1 potpuno ne slaganje sa određenom tvrdnjom a značenje broja 5, potpuno slaganje sa određenom tvrdnjom. Na temelju tog istraživanja, pokazala se iznimno visoka razina uporabljivosti sustava te se nakon ispravljanja ispitivanjem uočenih grešaka moglo krenuti u završnu fazu izrade internet stranice.

Abstract (english)

User centered design is a special design approach in which is the user involved in al phases of the development of a certain product. In this case it’s a web site specialized in selling alternative music. Before including the users in the development process we have to determine who those users are. The users are the people who will use the product in the end. The result of user participation in the process of designing the product is an optimal user experience which means that the user has the feeling that the product is designed just for him.

In the practical part of the paper, two kind of research have been conducted in the purpose of developing a web that would stand out of its competition. The first part was a survey research of the target audience discovering their preferences, habits, computer knowledge and other facts. Based on the results of the first part of the research we could make a prototype web site with a web tool called Invision and start a second part of the research. The testing of the web prototype was conducted with the SUS questionnaire which is constructed of 10 simple statements that can be used on any system, and the concept of answering is in a form of a likert scale so the answers can be gradated from 1-5 in which the meaning of number 1 is total disagreement with the statement and the meaning of number 5 is total agreement with the statement. The results of the testing showed a very high score of usability of the web site and after correcting the mistakes noticed by testing, the website could go in the final stage of development.

• Keywords: korisnički orijentiran dizajn; korisničko iskustvo; uporabljivost; E-Commerce; B2C (Business-to-Consumer)
• Keywords (english): user centered design; user experience; usability; E-Commerce; B2C (Business-to-Consumer)
• Language: croatian
• URN:NBN: urn:nbn:hr:216:038094
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 20:14:24