Limitirano izdanje ambalaže za prehrambene proizvode

master's thesis

• Author: Martina Martin
• Mentor: Maja Brozović (mentor)
• Committee member: Krešimir Dragčević (član povjerenstva)
• Committee member: Maja Brozović (član povjerenstva)
• Committee member: Vesna Džimbeg Malčić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2015-10-5, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

U svrhu utvrĎivanja opravdanosti trendova uvoĎenjem limitiranih izdanja na police trgovačkih lanaca, tijekom posljednjeg desetljeća, provedeno je istraživanje. Di ajn am alaže ima važnu ulogu u kreiranju funkcionalne komunikacije i meĎu potro ača i proi voĎača pose no kod trgovačkih marki koje ulažu u nerijetko osvježavanje di ajna Komunikacijska vrijednost di ajna am alaže i utjecaj kojeg isti ima na potro ače od presudne je važnosti a percepciju vrijednosti proi voda to utječe na uspje nost proi voda na trži tu Prema re ultatima istraživanja a uspjeh trgovačkih marki vrlo je važno kreiranje sveo uhvatne marketin ke strategije u vidu limitiranih i danja am alaže prehram enih proi voda koja se manifestira u o liku atraktivnog di ajna am alaže Kreiranjem limitranog i danja am alaže proi vod izdvajamo iz mno tva drugih stereotipnih proizvoda koji su zadnjih godina preplavili cijelo trži te te je takav način pove ivanja s kupcima u pozitivnom kontekstu u svijesti potro ača i može pomoći prepo natljivosti brandova u udućnosti

Abstract (english)

In order to determine the justification of trends by introducing limited editions on store shelves, over the past decade, research was conducted. Packaging design plays an important role in the creation of functional communication between consumers and producers of companies that invest in the often "refresh" design. Communicative value of packaging design has an important impact on the perceived value of the product which is essential for marketing success. According to the results of research to the success of the trademarks it is very important to create a comprehensive marketing strategy in the form of limited edition packaging for food-stuff that manifests in the form of an attractive packaging design. By creating limited edition packaging the product has been taken from other stereotypical products that are flooded the entire market in the past few years and is a way to connect with customers in a positive context in the minds of consumers and can help brand recognition in the future.

• Keywords: limitirano izdanje; dizajn ambalaže; prehrambeni proizvodi
• Keywords (english): limited edition; packaging design; food-stuff
• Language: croatian
• URN:NBN: urn:nbn:hr:216:415203
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-18 20:49:53