Percepcija dizajna ambalaže za zdravu hranu

master's thesis

• Author: Antonia Bratoš
• Mentor: Jesenka Pibernik (mentor)
• Committee member: Maja Brozović (član povjerenstva)
• Committee member: Jesenka Pibernik (član povjerenstva)
• Committee member: Tajana Koren Ivančević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2015-10-05, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Budući da je dizajn ambalaže jedan od ključnih faktora za odabir proizvoda i da trend zdrave hrane sve više uzima maha, provedeno je istraživanje na karakteristikama postojećih ambalaža zobenih pahuljica s ciljem dobivanja informacija o percepciji dizajna ambalaža zobenih pahuljica. Istraživanjem karakteristika vizualnih i tekstualnih elemenata na ambalažama poput fotografija, ilustracija, boja, kompozicije na ambalaži, tipografije, logotipa, informacija o proizvodu, simbola dobit će se smjernice koje su uočene kao zajedničke. Istražit će se karakteristike ciljne publike za zdravu hranu, njihovog načina percepcije i uočavanja informacija. Dobivenim smjernicama zaključit će se da li ih ciljna publika smatra jednako važnim i što im je bitno. Na temelju smjernica dobivenih anketom oblikovat će se prikladna ambalaža prema smjernicama.

Abstract (english)

Since the packaging design is one of the key factors for choosing products and that the trend of healthy food is growing, the research was conducted on the characteristics of existing cereal packaging in order to obtain informations on the perception of design for cereal packaging. The study of visual characteristics and textual elements on the packaging, such as photography, illustration, color, composition on the packaging, typography, logos, product information, symbols will obtain the guidelines that are perceived as common. The research will be conducted on the characteristics of the targeted audience for healthy food, their way of perception and perception of information. With received indications It will be concluded if the targeted audience is equally important and what matters to them. The appropriate packaging will be formed according to the guidelines obtained on the basis of directives issued by the survey.

• Keywords: ambalaža; zdrava hrana; dizajn; percepcija
• Keywords (english): packaging; healthy food; design; perception
• Language: croatian
• URN:NBN: urn:nbn:hr:216:379643
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-18 20:52:07