Uloga boje u ambalažnom tisku

master's thesis

• Author: Kristina Lončar
• Mentor: Igor Zjakić (mentor)
• Committee member: Nina Knešaurek (član povjerenstva)
• Committee member: Igor Zjakić (član povjerenstva)
• Committee member: Dubravko Banić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2016-2-8, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Boja je jedan od najvažnijih elementa amabalaže. Proizvođači nastoje svoju ambalažu obojiti tako da ona trenutačno upada u oči potošača i razlikuje ga od drugih proizvoda. Stoga prilikom lansiranja novih proizvoda, dizajneri ne biraju boje proizvoljno, već s namjerom da kupcima prenesu određenu poruku o samom proizvodu. Poznato je da boje imaju vrlo značajnu ulogu u našem životu jer izravno utječu na naše raspoloženje i ugođaj. Tijekom vremena potrošač se navikne povezivati određenu boju s danim proizvodom. Na osnovu prepoznatljivijih brendova Coca-cola, Cedevita, Milka i Vegeta provedeno je istraživanje kako bi se otkrilo u kojoj mjeri boja ambalaže predstavlja zaštitu brenda. Na svakom od izabranih proizvoda provedena su tehnološka i vizualna mjerenja kako bi konačni rezultati bili vjerodostojniji.

U tisku svakog proizvoda važno je provoditi kvalitetu tisku u svim fazama proizvodnje. Poznavanje suvremenih metoda kontrole kvalitete tiska olakšava vođenje i povećava kvalitetu tiska. Jedna od glavnih karateristika otiska su spektralna definicija boje za tisak odnosno CIE L*a*b* vrijednosti i gustoća obojenja. Kao pravi uzorak boje Coca-cole, Cedevite, Milke i Vegete korišten je najsličniji uzorak boje tiskan na kunstdruck papiru, gramature 135g/m2. Dodavanjem i oduzimanjem L*a*b* vrijednosti boja pravom uzorku dobivena su još 24 uzoraka boje koji su služili u svrhu istraživanja nad ispitanicima. S pravog uzorka i najčešće odabranih uzoraka u istraživaju izračunata je ukupna razlika među tim bojama kao vrijednost ΔE. Tisak ambalaže, odnosno njezina boja ovisi o podlozi na kojoj se tiska. U radu nije korištena originalna tiskovna podloga. Za kraj istraživanja iznesen je zaključak o ulozi boji kao zaštiti ambalže.

Abstract (english)

Color is one of the most important elements of packaging. Manufacturers are trying to paint their packaging so that it immediately catches the eye of consumers and differentiates it from the other products. Therefore, when designers launch new products, they do not choose the color random, they choose it with the intention to convey a specified message to customers on the product itself. It is known that colors have a very important role in our lives because it directly affects our mood and atmosphere. Over time the consumer starts to connect a specific color with a given product. On the basis of the most recognizable brands Coca-Cola, Cedevita, Milka and Vegeta a survey was conducted to find out in what way the colour of packaging can be a brand protection. Each of the selected products were conducted with technological and visual measurements so final results will give credible results.

In the press process it is important to spend quality print at all stages of production. It is easier to control and enlarge the quality of press with knowledge of latest methods. One of the main characteristics of print are spectral definition of color printing apropos CIELab values and density of tints. For a basic example of the color of Coca-Cola, Cedevita, Milka and Vegeta was used and printed the most similar color pattern on kunstdruck paper, grammage 135g / m2. With adding and subtracting the L * a * b * color values in the basic pattern it was obtained another 24 patterns of colors that were used for the survey. On the basic and the most selected patterns in survey it was calculated overall difference between that colours as a value ΔE. Packaging printing, apropos their colour depends of surface on which is pressed. At the end of the survey, it is presented conclusions about the role of color as packaging protection.

• Keywords: boja; ambalaža; tisak; zaštita
• Keywords (english): color; packaging; press; protection
• Language: croatian
• URN:NBN: urn:nbn:hr:216:464479
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-18 21:04:37