Projekt vizualnog identiteta putem javnog natječaja

master's thesis

• Author: Mak Kurtović
• Mentor: Maja Brozović (mentor)
• Committee member: Jesenka Pibernik (član povjerenstva)
• Committee member: Maja Brozović (član povjerenstva)
• Committee member: Vanda Jurković (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2016-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Uvodno se pojašnjava vizualni identitet i njegov značaj na području vizualnog komuniciranja. Rad se bavi istraživanjem procesa kreiranja kvalitetnog vizualnog identiteta putem javnih natječaja. Istraživanje se fokusira na izradu vizualnih identiteta putem internetske stranice 99designs.com koja se bavi organizacijom natječaja iz cijelog svijeta, te obuhvaća skoro sva područja grafičkog dizajna. Provodi se istraživanje različitih aspekata izrade vizualnog identiteta putem online javnih natječaja, odnosno vizualni, financijski, sociološki, te tehnološki aspekt. Pod vizualnim aspektom podrazumijeva se proces od izrade skica do gotovog grafičkog rješenja. Financijski aspekt obuhvaća proces naplate honorarnog iznosa, te plaćanje zakonskih obaveza. Pod sociološkim aspektom istražuje se komunikacija i odnos sa klijentima u procesu izrade rada za natječaj, dok su pod tehnološkim aspektom istraženi proces prijave na stranicu i natječaj, izrada portfolia i mogućnosti ove internetske stranice, ali i tehnološki proces aplikacije vizualnog rješenja na različite grafičke medije. U radu je prikazan detaljan proces projekta izrade vizualnog identiteta putem javnih natječaja na primjeru vizualnog identiteta za kompaniju „Polko“ kroz sve aspekte izrade vizualnog rješenja za javni natječaj. U radu su prikazani i radovi ispitanika, odnosno studenta grafičkih tehnologija.

Abstract (english)

The introductory part explains the visual identity and its importance in the field of visual communication. The article examines the process of creating high-quality visual identity through public contests. The research focuses on the development of visual identity via the website 99designs.com which organizes contests from around the world, and covers almost all areas of graphic design. Conducted research of different aspects of creating a visual identity through an online public contests, or visual, financial, social and technological aspects. The visual aspect involves the process of creating a sketch to the finished graphic solutions. Financial aspect includes the process of collection of part-time amount, and payment of legal obligations. Under the sociological point of view, communication and relationship with customers in the process of making the work of the competition, while in the technological aspect explored the application process on site and competition, preparation of portfolios and features of this website, or the technological process applications of visual solutions to various graphic media. This paper presents a detailed process of the project of creating a visual identity through public tenders in the case of a visual identity for the company, "a shelf" through all aspects of the development of visual solutions for public tender. The paper presents the works of the respondents, or a student of graphic technology.

• Keywords: grafički dizajn; vizualni identitet; logo; natječaji; internet
• Keywords (english): graphic design; visual identity; logo; contests; internet
• Language: croatian
• URN:NBN: urn:nbn:hr:216:155877
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 21:11:43