Optimalni profil boja u tisku

master's thesis

• Author: Martina Ripić
• Mentor: Igor Zjakić (mentor)
• Committee member: Branka Lajić (član povjerenstva)
• Committee member: Igor Zjakić (član povjerenstva)
• Committee member: Nikola Mrvac (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2016-9-28, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Za svaki dizajn vrlo je bitno da idejno rješenje bude točno i precizno preneseno u gotov proizvod. U grafičkom dizajnu, uz simbol i riječi određenog proizvoda, te ilustraciju jednako je važna i boja koja će upotpuniti proizvod. Za uspješan marketing određenog brenda, boja ima presudnu ulogu kod prepoznatljivosti proizvoda. Međutim, koliko puta nam se dogodilo da boja u digitalnom obliku izgleda točno onako kako smo zamislili i jednako idejnom rješenju, dok boja na otisku tog istog rješenja izgleda potpuno drugačije od željene boje. Do deformacije boja može doći zbog različitih parametara koji se podešavaju pri kreiranju projekta u jednom od kreativnih programa namijenjenih grafičkom oblikovanju, kao i zbog grešaka koje se mogu dogoditi u tisku i još mnogih drugih segmenata realizacije projekta. U ovom radu proučena je problematika razlike boja na otiscima koja je uvjetovana odabirom profila boja koji se kontroliraju pomoću Color Menagementa pri kreiranju samog projekta u digitalnom obliku u jednom od programa namijenjenom kreativnom oblikovanju. U ovom radu istraženo je koji profil najbolje odgovara najčešćim tehnikama digitalnog tiska danas, ink-jet i elektrofotografiji. Za istraživanje je korišteno i uspoređeno pet profila; Fogra 39, Fogra 27, Photoshop 5 Default CMYK, Euroscale Coated V2 i U.S. Web Coated (SWOP) V2. Istraživanje je bazirano na osnovnom modelu boja za tisak CMYK. Korištena metoda istraživanja je vizualna i mjerna metoda procjene deformacije boje. Vizualnom i mjernom metodom procijenjeno je koji profil boja najbolje odgovara kojoj tehnici tiska, te gdje nastaju najmanje, a gdje najveće deformacije pojedinih boja. Cilj ovoga rada je skrenuti pozornost dizajnerima kao i svima ostalima u grafičkoj industriji i izvan nje na pojavu deformacije boja koja se može smanjiti ili izbjeći korištenjem određenog profila boja ovisno o određenoj boji i tehnici tiska koja će se koristiti pri realizaciji gotovog projekta. Hipoteza ovoga rada jest da profil boja Fogra najbolje odgovara izlaznim uređajima. Kroz dvije navedene metode istraživanja dobiveni su rezultati koji prikazuju kroz CIE L*a*b* sustav gdje je došlo do najmanje, a gdje do najveće razlike kod pojedinih boja. Također je prikazana i stvarna RTV, odnosno prirast kod pojedinih boja.

Abstract (english)

For each design is very important that the conceptual design is exactly and precisely trans-ferred into a finished product. In graphic design, along with the symbol and the words of a certain product and illustration, equally important is color that will complement the product. For the successful marketing of the brand, color plays a crucial role in the recognition of the product. However, how many times happened that color in digital form looked exactly as in-tended while the printed color looked completely different from the desired color. Deformation of color may occur due to a variety of parameters that needs to be set when creating a project in one of the creative software intended for graphic design, as well as the errors that may occur in the press and many other segments of the realization of project. In this paper is examined the issue of differences in the color prints, which is conditional on selecting a color profile to be controlled using Color Management when creating the project in digital form in one of the software intended for creative design. This paper explored which profile suits best for the most common techniques of digital printing today, ink yet and electrophotography. For research was used and compared five profiles: Fogra 39, Fogra 27, Photoshop 5 Default CMYK, Euroscale Coated V2 and U.S. Web Coated (SWOP) V2. The research is based on the basic model of color printing, CMYK. Used method of this research is a visual and measurement method for estimating deformation of colors. Visual and measurement method estimates which color profile is best suited for which printing technique and where is formed least and largest deformation of individual color. The purpose of this paper is to draw designers and all others in the printing industry and beyond attention to the occurrence of deformation of colors that can be reduced or avoided by using specific color profiles, depending on the particular color printing technique that will be used in the realization of a finished project. The hypothesis of this paper is that the color pro-file Fogra best suited for output devices. Throughout the mentioned two methods of research were obtained results showed in CIE L * a * b * system, where is shown minimum and big-gest difference in a particular color. Also is shown RTV for each color.

• Keywords: boja; profil boja; CMYK; CIE L*a*b*; RTV
• Keywords (english): color; color profile; CIE L*a*b*; RTV
• Language: croatian
• URN:NBN: urn:nbn:hr:216:231106
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 21:31:34