Fotografija kao vizualni element na ambalaži premium čokolade

master's thesis

• Author: Tea Žirovčić
• Mentor: Miroslav Mikota (mentor)
• Committee member: Nikola Mrvac (član povjerenstva)
• Committee member: Miroslav Mikota (član povjerenstva)
• Committee member: Mile Matijević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2017-02-03, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Ambalaža u svojim počecima imala je funkciju zaštite proizvoda. Danas se to promijenilo i ona se, osim za zaštitu proizvoda, koristi kao jedno od glavnih sredstava za promociju i uvjeravanje kupaca da se odluče baš za taj određeni proizvod. Ambalaža može komunicirati i izazvati osjećaje kod potencijalnih kupaca i/ili stalnog potrošača nekog proizvoda te na taj način ga potaknuti na kupnju. S obzirom na postojanje mnoštva proizvoda između kojih pojedinac može izabrati, marketinški stručnjaci u suradnji s dizajnerima već dugi niz godina istražuju i analiziraju tržište, kako bi dobili informacije o tome što potrošači žele kupiti. Osim faktora kao što su materijali, inovativnost, boje, cjelokupni dizajn i informacije koje ambalaža sadrži, već dugo se, kao glavni vizualni element, za privlačenje pažnje potrošača i promociju proizvoda, koristi fotografija. U diplomskom radu se prati proces kreiranja različite ambalaže za premium čokoladu branda Theogonia. Proučava se utjecaj fotografije koja je sastavni dio vizualnog identiteta na ambalaži premium čokolade, ali i utjecaj ostalih elemenata na ambalaži.

Abstract (english)

Packaging, in its early stages, served primarily as a protective case for a certain product. Today’s packaging, besides providing protection, is used as a tool for promoting a specific brand; maiming the customers to buy and consume it. Because there is so much products a potential customer can choose from, marketing experts in cooperation with graphic designers, spend years and years researching the market in order to obtain the information on what the customer wants. In addition to factors such as graphic materials, industrial innovation, colors - in short - the overall design and all the information architecture one product can contain, the most important one is photography. The art of photography has been used for a very long time and has proven most successful in advertising and attracting the customer attention. In this thesis, the explanation of the entire process of creating a various packaging for a chocolate brand named Theogonia will be provided. Furthermore, a study of the influence of photographic images will also be provided, including all the secondary visual elements of the brand.

• Keywords: Ambalaža; fotografija hrane; analiza tržišta; vizualni elementi na ambalaži
• Keywords (english): Packaging; food photography; market analysis; packaging visual elements
• Language: croatian
• URN:NBN: urn:nbn:hr:216:899496
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 21:42:32