Utjecaj boje na percepciju modne i produkt fotografije

master's thesis

• Author: Tina Bečica
• Mentor: Miroslav Mikota (mentor)
• Committee member: Ivana Žiljak-Stanimirović (član povjerenstva)
• Committee member: Miroslav Mikota (član povjerenstva)
• Committee member: Ivana Bolanča-Mirković (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2017-9-26, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

U ovom diplomskom radu se obrađuje tema komercijalne fotografije s osvrtom na

problematiku utjecaja boja na njenu percepciju. Teoretski dio diplomskog rada obuhvaća

kratak pregled modne i produkt fotografije, opis simbolike i psiholoških značenja boja,

utjecaj boja na određene sfere marketinga te opis harmonija boja kao temelj za

eksperimentalni dio. Eksperimentalni dio se bavi istraživanjem u obliku autorskih fotografija

od kojih svaka fotografija predstavlja određenu kombinaciju harmonija boja. Istraživanje se

vrši u obliku online anketa prezentiranih dvjema skupinama sudionika te u obliku dodatnog

istraživanja eye tracker metodom. Prezentirane ankete su rješavane u obliku procjene

pojedinačnih i skupnih fotografija, a svi dobiveni podaci su obrađeni pomoću statističkih

testova.

Abstract (english)

Commercial photography and problematic of color impact on its'perception is the main theme

of this masters thesis. Theoretical part of this thesis included a short review of fashion and

product photography, description of symbolics and psychological meanings of color, color

impact on marketing as well as color harmonies theory. Experimental part is performed in

the form of autographic photographs, each of which represents one form of color harmony.

Research was done in the form of online surveys presented to two individual groups of

people. Eye tracking research was formed as second, support research for the first one. One

group of participants had to evaluate individual photos, while another group had to rank

group photos. All the collected data was processed by statistical tests.

• Keywords: fotografija; harmonija; boja; utjecaj; procjena
• Keywords (english): photography; harmony; color; impact; evaluation
• Language: croatian
• URN:NBN: urn:nbn:hr:216:229341
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-18 21:55:55