Dizajn ambalaže za kozmetičke proizvode u avioprijevozu

master's thesis

• Author: Janja Grčević
• Mentor: Jesenka Pibernik (mentor)
• Committee member: Maja Brozović (član povjerenstva)
• Committee member: Jesenka Pibernik (član povjerenstva)
• Committee member: Vanda Jurković (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2017-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Diplomski rad pratit će proces razvoja korisnički orijentiranog dizajna ambalaža za kozmetiku u ručnoj prtljazi aviona. Istraživanja s ciljem adaptiranja ambalaža potrebama korisnika provedena su kroz eksperiment kupovine i korištenja ambalaža zadanog volumena, dubinski intervju i ispitivanje kontekstualnog dizajna kod funkcionalnih elemenata ambalaže kako bi se prikupili podaci o preferencama pri odabiru proizvoda, funkcijskim nedostacima proizvoda, ali i o samim korisnicima. Provođenjem ispitanika kroz različite procese, od kupovine, korištenja proizvoda na putovanju i uključivanje u selekcijski proces njima bitnih karakteristika, otkivaju se detalji lako zanemarivi u standardnim oblicima anketnih ispitivanja. Iako opširan, ovim pristupom istraživanju moguće je steći dobar uvid u potrebe i probleme ciljane skupine. Istraživanje je također provedeno i kroz tržišni aspekt, definiranjem i evaluacijom konkurentnih proizvoda gdje se uočava potencijalna rupa u tržišnoj ponudi na području kozmetičkih ambalaža prilagođenih prijenosu u ručnoj prtljazi. Ukratko, rad prati proces prilagodbe ambalaža potrebama i problemima putnika u avioprijevozu uz standarde i norme propisane kroz pravilnike i zakone te evaluacijom tržišne konkurencije kako bi se pokrili svi aspekti potrebni za rješavanje problema kod postojećih proizvoda slične ili iste namjene.

Abstract (english)

This paper will follow the process of developing a user-oriented design of cosmetics packaging in the air baggage carry-on compartment. Research with the aim of customizing the packaging for user needs was conducted through the experiment of purchasing and using defined volume packaging, deep interviews, and contextual design testing for functional packaging elements to gather product preference data, product defects, and information about users themselves. By conducting interviews through various processes, from purchasing and using the product on their journey and including them in the selection process of essential properties, details that are easily neglected in standard forms of questionnaires have revealed. Although comprehensive, this approach to the research can provide a good insight into the needs and problems of the target groups. The research was also carried out through the market aspect, defining and evaluating competitive products, where a potential hole in the marketing o�er in the area of cosmetics packaging adapted to carry-on luggage was noticed. Briefly, the paper follows the adaptation process of packaging to the needs and problems of airline passengers, in accordance with the standards and norms laid down by the rules and laws and with the assessment of competitive products to cover all aspects necessary to solve problems with existing products of similar or same use.

• Keywords: Ambalaža; avioprijevoz; avion; ručna prtljaga; putnici; korisnički orijentirani dizajn; kompaktnost; funkcionalnost
• Keywords (english): Packaging; Air travel; Aircraft; Hand luggage; carry-on; Passengers; User Oriented Design; Compactness; Functionality
• Language: croatian
• URN:NBN: urn:nbn:hr:216:767670
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-18 22:01:06