Fotomontaža u grafičkom dizajnu

master's thesis

• Author: Petra Gregurović
• Mentor: Miroslav Mikota (mentor)
• Committee member: Ivana Žiljak-Stanimirović (član povjerenstva)
• Committee member: Miroslav Mikota (član povjerenstva)
• Committee member: Nikola Mrvac (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2017-09-29, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Uvodno se iznose bitne činjenice o fotomontaži i fotografji kao njenoj osnovi. Vraćajući se na same početke izuma fotografje i fotografskih procesa kronološki se spominju bitni predstavnici fotomontaže. Opisuju se njihova dijela i utjecaji na društvo u razdoblju koje predstavljaju. Obrađene su osnove fotografskih procesa i foto-retuširanja koji su idejna baza alata u programima za digitalnu obradu. Za razvoj digitalne obrade zaslužan je autor Photoshopa, nakon čega kreće revolucija upotrebe digitalne fotografje u komercijalne svrhe. Kako bi se prikazale nove mogućnosti digitalnom obradom opisane su osnovne funkcije i primjene alata u Photoshopu. Utjecaj digitalne fotomontaže opisan je primjerima najranijih umjetničkih fotomontaža, fotomontažama u medijima i kao dio dizajna grafčkih proizvoda. Glavna karakteristika fotomontaža u odnosu na fotografju je ekstremno naglašavanje emocija i osjećaja. Usporedba fotografje i fotomontaže u svrhu predstavljanja proizvoda bavi se i eksperimentalni dio rada. Cilj istraživanja je ustanoviti da li fotomontaža može izgledati stvarno i da li bolje opisuje proizvod od fotografje. Prema rezultatima istraživanja doneseni su zaključci da je kod grafčkog dizajna ovisno o situaciji bitno naglašavanje emocija, mogućnosti proizvoda i karakteristike. Rezimirajući zaključke izrađene su fotomontaže proizvoda koji su se analizirali u anketi.

Abstract (english)

The introduction of important facts about photomontage and photography as its base is presented. Returning to the very beginnings of the invention of photography and photographic processes, chronologically are mentioned the essential representatives of photomontage. I describe their part and their impact on society in the period they represent. The basics of photographic processes and photo retouching are the basic tools of digital processing software, and the author of the Photoshop is responsible for the development of digital processing, after which revolves the use of digital photography for commercial purposes. In order to show new features in digital processing, the basic functions and application of the tools in Photoshop are described. The impact of digital photomontage is described by examples of the earliest art photomontage, photomontages in the media as part of the design of graphic products. The main characteristic of photomontage with respect to photography is the extreme emphasis on emotions and feelings. Comparison of photos and photomontages for the purpose of product presentation is also an experimental part of the work. The aim of the research is to determine whether photomontages can look real and whether the product is better described than a photo. According to the results of the research, conclusions were drawn that in the graphic design depending on the situation the emphasis on emotions, product features and characteristics. Summarizing the conclusions, photomontages of the products were analyzed in the survey.

• Keywords: Fotografija; fotomontaža; obrada fotografije; Photoshop; grafički dizajn proizvoda
• Keywords (english): Photography; photomontages; photo processing; Photoshop; graphic design of products
• Language: croatian
• URN:NBN: urn:nbn:hr:216:321499
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-18 22:10:12