Poboljšanje korisničkog iskustva mobilne aplikacije odabirom osnovnih elemenata dizajna

master's thesis

• Author: Snježana Đenadija
• Mentor: Lidija Mandić (mentor)
• Committee member: Maja Strgar Kurečić (član povjerenstva)
• Committee member: Lidija Mandić (član povjerenstva)
• Committee member: Jurica Dolić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2018-9-21, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

U diplomskom radu proučava se utjecaj osnovnih elemenata dizajna poput boje,

ikona i teksta na korisničko iskustvo. Svrha rada je utvrditi kako odabirom

osnovnih elemenata dizajna možemo utjecati na poboljšanje korisničkog

iskustva te cjelokupan vizualni dojam. U radu je prikazana teorijska obrada

pojmova vezanih uz korisnički doživljaj i elemente dizajna mobilnih aplikacija.

Kod eksperimentalnog dijela, stavljen je fokus na proces izrade kvalitetnog

dizajna aplikacije za praćenje fizičkih aktivnosti. Proces obuhvaća istraživanje,

analizu konkurencije, kreiranje persona, izradu papirnatog prototipa te u

konačnici i samog prototipa dizajna aplikacije. Nakon toga je izrađena i druga

inačica dizajna, modifikacijom prve. U drugoj inačici su ikone zamijenjene

tekstom, a boje su reducirane. Primjeri iz obje inačice poslužili su kako bi se

ispitalo korisničko iskustvo. Ispitivanje korisničkog iskustva provedeno je

subjektivnim A/B testiranjem pomoću online Google upitnika.

Abstract (english)

In this master thesis, a study on the impact of basic design elements on user

experience, such as colors, icons and text, is presented. The purpose of this

study is to determine how the choice of basic design elements can influence the

improvement of the user experience and the overall visual impression. The

thesis presents a theoretical elaboration of terms related to the user experience

and the design elements of mobile applications. In the experimental part,

special emphasis is put on the process of making a prototype of a design

application for activity tracking. The process involves research, competition

analysis, creating a user persona, making a paper prototype of the design,

wireframe making and a complete design prototype of the application. Beside

creating one design prototype of the application, another version of the design

prototype is made by modifying the first one. In the second version, the icons

are replaced by text and the colors are reduced. Examples from both versions

are used to test the user experience. User experience testing is conducted by

subjective A/B testing using the online Google Forms.

• Keywords: boje; ikone; tekst; korisničko iskustvo; A/B testiranje
• Keywords (english): colors; icons; text; mobile application design; user experience; A/B testing
• Language: croatian
• URN:NBN: urn:nbn:hr:216:038900
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 22:17:51