Parametri optimizacije web stranice u svrhu boljeg pozicioniranja na internetskim pretraživačima

master's thesis

• Author: Katarina Jeličić
• Mentor: Tibor Skala (mentor)
• Committee member: Maja Rudolf (član povjerenstva)
• Committee member: Tibor Skala (član povjerenstva)
• Committee member: Nikolina Stanić Loknar (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2019-09-25, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

U ovom radu napravljene su dvije web stranice; jedna optimizirana prema pravilima optimizacije web stranice za pretraživače (eng. SEO – search engine optimisation) i druga vizualno jednaka ali neoptimizirana. Stranicama se može pristupiti sa sljedećih linkova: www.crekate.studio (optimizirana) i www.no.crekate.studio (neoptimizirana). U cijelosti je opisano optimiziranje temeljeno na Google SEO priručniku te pojašnjeno kreiranje web stranica. Prvi dio rada objašnjava što je SEO i detaljno opisuje njegovu teoriju. Osim današnje glavne podjele on-site i off-site SEO-a, dotaknuta je i tema oglašavanja putem internet tražilica (eng. SEM – search engine marketing). Drugi dio rada posvećen je razvoju web stranica; od njihove idejne razrade i ciljane publike, pa sve do implementiranja SEO pravila kako u kodu tako i u sadržaju. Ciljana publika pojašnjava potrebe i interese koji su temeljni u odabiru ključnih riječi na kojima SEO počiva. Završni dio rada prezentira rezultate i usporedbu optimiziranosti izmeĎu dvije web stranice. Ostavljeno je prostora za dodatna poboljšanja u optimizaciji, a kako je vrijeme jedan od faktora optimizacije, web stranice će za dodatne rezultate biti potrebno pratiti i dalje. Ideja je optimiziranu stranicu koristiti u poslovne svrhe i nastaviti je ureĎivati i održavati prema SEO pravilima.

Abstract (english)

Two websites have been made for this paper; one is optimized for search engines and the other one is visually identical but not optimized. The pages can be accessed from the following links: www.crekate.studio (optimized) and www.no.crekate.studio (non-optimized). Website optimization is fully described and is based on the Google SEO Guide. The work also describes creation of the two websites. First part of the paper explains what is SEO and details out its theory. In addition to today's main classification that includes on-site and off-site SEO, the topic of search engine marketing (SEM) has been also touched upon. The second part of the paper explains the development of two websites; begenning with their conceptual design and target audience, all the way to the implementation of SEO rules both in code and content. The target audience clarifies needs and interests that are fundamental in choosing the keywords on which the SEO is based on. The final part of the paper presents the results and comparison of optimization between the two websites. Also, there is space left for further optimization improvements, and considering the time is one of the factors of optimization, websites will need to be monitored for additional results. The idea is to use the optimized page for business purposes and continue to edit and maintain it according to SEO rules.

• Keywords: SEO; Google; pretraživači; pauci; ključne riječi pretrage
• Keywords (english): SEO; Google; Search Engines; Spiders; Search Keywords
• Language: croatian
• URN:NBN: urn:nbn:hr:216:519630
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 22:48:08