Fotomanipulacija u reklamnoj fotografiji

master's thesis

• Author: Martina Sesvečan
• Mentor: Miroslav Mikota (mentor)
• Committee member: Mile Matijević (član povjerenstva)
• Committee member: Miroslav Mikota (član povjerenstva)
• Committee member: Krešimir Dragčević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2019-9-26, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Fotomanipulacija je obrada fotografija na različite načine, a danas sve više koristi,

pogotovo u reklamnoj industriji. Više nije dovoljno koristiti obične fotografije ako

postoji mogućnost da one budu obogaćene, promijenjene ili kombinirane. Putem

fotomanipulacije dobivaju se efekti kakvi se ne mogu dobiti u stvarnosti. Također

kod kreiranja reklamne fotografije bitno je kako će ta fotografija utjecati na

gledatelja te hoće li postići željeni učinak. Bitno je da fotografije u reklamnoj

industriji budu primjećene i da izazovu određene emocije kod gledatelja.

U ovom radu opisano je što je fotomanipulacija, kako se fotomanipulacija koristila

u prošlosti, svrhe i tehnike obrade fotografije, kako se obrađuju danas putem

računala te koji programi se pritom koriste. Kakav utjecaj na društvo imaju takve

fotografije te koja je njihova važnost u reklamnoj industriji.

Kroz rad je opisan i prikazan postupak fotomanipulacije. Anketom je provedeno

istraživanje o njihovom utjecaju na promatrača.

Abstract (english)

Photomanipulation is the processing of photographs in various ways, and is

increasingly used today, especially in the advertising industry. It is no longer

sufficient to use ordinary photographs if there is a possibility for them to be

enriched, altered or combined. Photomanipulation produces effects that cannot be

obtained in reality. Also when creating an advertising photo, it is important how the

photo will affect the viewer and whether it will produce the desired effect. It is

important that the photographs in the advertising industry are noticed and cause

certain emotions in the viewer.

This paper describes what photomanipulation is, how photomanipulation has been

used in the past, the purposes and techniques of photo processing, how it is

processed today with computers, and what programs are used in doing so. What

impact such photographs have on society and what is their importance in the

advertising industry.

The process of photomanipulation is described and presented. The survey

conducted a research on their impact on the observer.

• Keywords: fotografija; fotomanipulacija; reklame
• Keywords (english): photography; photomanipulation; advertisements
• Language: croatian
• URN:NBN: urn:nbn:hr:216:617608
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 22:52:29