Oblikovanje vizualnog identiteta poduzeća za digitalno outdoor oglašavanje : Lo Grus d.o.o.

master's thesis

• Author: Martina Šuljak
• Mentor: Maja Brozović (mentor)
• Committee member: Jesenka Pibernik (član povjerenstva)
• Committee member: Maja Brozović (član povjerenstva)
• Committee member: Jurica Dolić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2020-9-25, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Digitalno je vanjsko oglašavanje danas jedno od najučinkovitijih oblika

oglašavanja čije reklamne poruke protječu neprekidno 24 sata dnevno, te imaju

mogućnost doprijeti do velikog broja ljudi u kratkom vremenu. Tržište nudi

mnoštvo agencija koje pružaju spomenute usluge i zbog toga je važno oblikovati

cjelokupni identitet kako bi poduzeće bilo prepoznatljivo i istaknulo se nad

konkurencijom. Ovaj će se diplomski rad baviti cjelokupnom razradom

oblikovanja vizualnog identiteta. To znači prikazati cjelokupno oblikovanje dizajna

lika poduzeća koji bi se prezentirao knjigom standarda. Prije samog oblikovanja

vizualnog identiteta provodi se detaljna analiza tržišta. Način na koji konkurenti

uspostavljaju komunikaciju prema ciljanoj publici, dovodi do postavljanja hipoteza

koje će pomoći pri oblikovanju smjernica za postavljanje buduće ideje. Najvažniji

dio rada prikazat će intervju s vlasnikom poduzeća nakon kojega će se stvoriti

jasnija vizija i smjer u kojem će oblikovanje ići. Razradit će se tri koncepta od

kojih će se odabrati ono finalno nakon svih analiziranih informacija i konačne

odluke vlasnika. Kada je koncept odabran, dizajner može krenuti s oblikovanjem

knjige standarda. Ona bi obuhvaćala znak ili logotip, neka standardna

objašnjenja, šire zahtjeve koji se moraju poštovati (veličina, boja, podloge i sl.),

tipografija, dopuštene mogućnosti apliciranja na stvarne objekte itd. Dakle, prikaz

cijelog procesa nastanka vizualnog identiteta od samog postavljanja ideje do

finalne realizacije.

Abstract (english)

Digital outdoor advertising is today one of the most effective forms of advertising

whose advertising messages flow continuously 24 hours a day, and have the

ability to reach a large number of people in a short time. The market offers a many

of agencies that provide mentioned services and that is why it is important to

shape the overall identity in order for the company to be recognizable and stand

out above the competition. This thesis will deal with entire elaboration of the

formation of visual identity. This means showing the overall design of the

company character design that would be presented in the brand style guide. A

detailed market analysis is performed before shaping the visual identity. The way

competitors establish communication with target audience leads to setting of

hypotheses that will help shape guidelines for setting a future idea. The most

important part of this thesis will present an interview with the business owner after

which will be created a clearer vision and which direction the design will go. Three

concepts will be developed from which the final one will be selected after all

analyzed information and final decision of the owner. Once the concept is

selected, the designer can start designing the brand style guide. It would include

a sign or logo, some standard explanations, broader requirements that must be

met (size, color, background, etc.), typography, allowed options for application to

real objects, etc. Therefore, the presentation of whole process of creation visual

identity from setting of idea to final realization.

• Keywords: vizualni identitet; knjiga standarda; digitalno vanjsko oglašavanje
• Keywords (english): visual identity; brand style guide; digital outdoor advertising
• Language: croatian
• URN:NBN: urn:nbn:hr:216:567939
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 23:30:39