Optimizacija korisničkog iskustva kupovine putem interneta na pokretnim uređajima

master's thesis

• Author: Andrea Holetić
• Mentor: Jurica Dolić (mentor)
• Committee member: Ante Poljičak (član povjerenstva)
• Committee member: Jurica Dolić (član povjerenstva)
• Committee member: Jesenka Pibernik (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2021-1-29, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Svakim danom internet-trgovine bilježe sve veći porast korisnika. Ljudi se sve

više okreću internet-kupovini zbog jednostavnosti i mogućnosti brzog pronalaska

proizvoda. Za vrijeme kupovine korisnici mogu detaljno istražiti podatke o

proizvodu, pročitati usporedbe s drugim proizvodima i usporediti cijene te na kraju

kupiti proizvod u kratkom vremenskom roku bez čekanja na blagajni. Bez obzira

na široku dostupnost internet-trgovina, mnoge ne nude adekvatnu uporabljivost i

korisničko iskustvo te korisnici znaju odustati prilikom procesa naplate. Neki od

problema koji se javljaju prilikom kupovine, a ključni su u dobrom provođenju

naplate u internet-trgovini su: prevelik broj stranica koje korisnik mora pogledati,

prespor proces naplate te manjak u količini i kvaliteti informacija za korisničku

podršku. Svaki segment aplikacija za kupovinu putem Interneta predstavlja

izazov kod dizajniranja korisničkog sučelja, a sam proces naplate predstavlja

ključnu fazu prilikom internet-kupovine jer je to jedna od stavki koja posjetitelja

pretvara u kupca. U ovom će se radu obraditi problematika i uloga procesa

pretrage i pregleda proizvoda, pregleda i modifikacije košarice, te naplate

prilikom internet-kupovine, odnosno koliko zapravo različiti pristupi dizajnu

sučelja za naplatu u sustavu internet-trgovine imaju utjecaj na konačno korisničko

iskustvo.

Abstract (english)

Internet stores are recording an increasing number of users daily. People are

progressively turning to Internet shopping because of the simplicity and ability to

quickly find products. At the time of purchase, users can research product

information in detail, read comparisons with other products, compare prices, and

finally buy the product in a short period of time without waiting at the checkout.

Despite the wide availability of Internet stores, many of them do not offer

adequate usability and user experience, therefore users are known to give up

during the billing process. Some of the problems that are key to a good billing

process in an online store are: too many pages for user to view, too slow billing

process, and lack of quantity and quality of customer support information. Each

segment of online shopping applications poses a challenge when designing the

user interface, and the billing process itself is a key stage in online shopping

because it is one of the items that turns a visitor into a customer. This paper will

address the issues and the role of product research and review, shopping cart

review and modification, and billing process when shopping online, that is how

different approaches to billing interface design in an online store system actually

affect the end user experience.

• Keywords: korisničko iskustvo; kupovina putem Interneta; grafičko korisničko sučelje
• Keywords (english): user experience; online shooping; graphical user interface
• Language: croatian
• URN:NBN: urn:nbn:hr:216:793429
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-18 23:35:48