Utjecaj dizajnerskih elemenata na informacijski plakat o zaštiti okoliša

master's thesis

• Author: Dolores Javorić
• Mentor: Ivana Bolanča Mirković (mentor)
• Committee member: Marina Vukoje (član povjerenstva)
• Committee member: Ivana Bolanča-Mirković (član povjerenstva)
• Committee member: Rahela Kulčar (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2021-7-14, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

U današnje vrijeme mnogi građani Republike Hrvatske ne pokazuju svijest za

razdvajanjem otpada, koji je jedan od najvećih ekoloških problema modernog doba.

Neispravno postupanje s otpadom utječe na okoliš, zdravlje čovjeka i kvalitetu

života. Svakodnevno proizvodimo tone otpada koje bi trebalo zbrinuti na adekvatan

način. U ovom ću radu proći kroz sve postupke pravilnog postupanja s otpadom te

kroz izradu plakata s kojima bih pokušala potaknuti ljude na pravilno razvrstavanje

otpada. Idejna rješenja plakata razlikovat će se u boji, tipografiji, motivima kako bi

se ciljana poruka poslala kroz različita vizualna rješenja. U svrhu bolje prilagodbe

vizualnog izgleda plakata širokoj populaciji provest će se online anketu u kojoj će

biti ponuđena dva različita rješenja plakata, te će se testirati koja su načela dizajna

najprivlačnija ispitanoj skupini. Istražiti će se i svjesnost te razmišljanja ljudi o

posljedicama ne razdvajanja otpada. Želja je da diplomski rad daje uvid u izbor

različitih dizajnerskih aspekata koji se ističu po privlačnosti određenoj skupini ljudi.

Rad bi nadalje prikazao plakat koji je putem ankete odabran kao konačno vizualno

rješenje, plakat bi trebao najbolje poticati građane na očuvanje okoliša te brigu za

budućnost svoje zemlje i svog grada.

Abstract (english)

Nowadays, many Croatian citizens do not demonstrate consciousness for waste disposal

which is one of the biggest ecological problems of contemporary time. Inadequate waste

disposla effects the environment, human health and quality of life. Massive amounts of waste

are produced daily and such waste should be disposed in an adequate way. This paper will

research all the procedures of adequate waste disposal and try to encourage citizens to

manage waste properly through posters. Concept designs of posters will be different in color,

typography and motifs to convey the proper message through different visual aids. In order

to better adjust the visual appearance to the broad population, an online survey will be

conducted. It will contain two options for poster design and it will test out which priniciples

of design appeal best to the surveyed group. It will also explore consciousness and attitudes

of people about the consequences of poor waste disposal. The goal of the paper is to provide

an insight into different design aspects that appeal more to a certain group. It will also

demonstrate a poster that was chosen through the survey as the final design and the poster

that should encourage people to properly dispose of waste in the best possible way and also

to preserve the environment and future of their country and city.

• Keywords: plakat; gospodarenje otpadom
• Keywords (english): poster; waste management
• Language: croatian
• URN:NBN: urn:nbn:hr:216:541338
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-18 23:40:20