Amblemi institucija Republike Hrvatske

master's thesis

• Author: Nemanja Blagojević
• Mentor: Daria Mustić (mentor)
• Committee member: Dorotea Kovačević (član povjerenstva)
• Committee member: Daria Mustić (član povjerenstva)
• Committee member: Krešimir Dragčević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2021-07-15, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Amblemi su sastavni dio komunikacije nekih institucija sa graĊanstvom te se podrazumijevaju kao prvi vizualni element s kojim se korisnik susretne kad posjeti sluţbene stranice neke institucije ili općenito u svakodnevnom ţivotu. Korištenjem struĉnih i znanstvenih izvora navedene su karakteristike vizualnih identiteta te kako su se oni razvijali kroz vrijeme. U teorijskom dijelu rada obraĊuju se osnove oblikovanja vizualnog identiteta koje se tiĉu temeljnih stavki vizualnog identiteta odnosno oblika, boje i tipografije koja se nalazi u samom amblemu i predstavljaju doticajnu toĉku s kojom se osoba kojoj je taj vizualni identitet upućen prvotno susretne. U istraţivaĉkom dijelu rada provedena je anketa kojom se došlo do saznanja u kojoj mjeri se poklapaju rezultati istraţivanja sa prethodno utvrĊenim teorijskim postavkama – pod ĉime se misli kako odabir boja i oblika utjeĉe na percepciju osobe.

Abstract (english)

Emblems are an integral part of the communication of some institutions with citizens and are understood as the first visual element that the user encounters when visiting the official website of an institution or in general in everyday life. Using professional and scientific sources, the characteristics of visual identities and how they have evolved are stated. The theoretical part of the paper deals with the basics of visual identity formation that concern the basic items of visual identity, ie the shape, colour and typography that is in the emblem itself and represent the point of contact with which the person to whom this visual identity is addressed first encounters. In the research part of the paper, a survey was conducted to find out to what extent the results of the research match the previously established theoretical assumptions - which means how the choice of colours and shapes affects a person's perception.

• Keywords: Amblem; Institucije Republike Hrvatske; Vizualni identitet
• Keywords (english): Emblem; Institutions of the Republic of Croatia; Visual identity
• Language: croatian
• URN:NBN: urn:nbn:hr:216:020876
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 23:40:47