Izrada vizualnog identiteta za slastičarsku djelatnost

master's thesis

• Author: Antonija Glasnović
• Mentor: Maja Brozović (mentor)
• Committee member: Dorotea Kovačević (član povjerenstva)
• Committee member: Maja Brozović (član povjerenstva)
• Committee member: Jurica Dolić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2021-9-24, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Slastice su globalno omiljen prehrambeni proizvod. Dio su svakodnevnog ţivota i

visoko su na ljestvici poţeljnih proizvoda od strane ţena, djece, muškaraca ali i starijih

osoba. Potencijalni korisnici slastica imaju vrlo jasna očekivanja vezana uz proizvod, te

je poţeljno pribliţiti im se na estetski privlačan način ne samo u smislu dekoriranja

slastica i same ponude, već i materijalima koji se koriste za privlačenje paţnje, ali i

isticanje brenda na društvenim mreţama. Stoga je ova tema primjerena za istraţivanje,

ali i dizajn.

U cilju kvalitetne komunikacije s korisnicima, provedena su istraţivanja konkurencije,

odnosno trţišta. Istraţivanje je još uključivalo anketne upitnike kojima su dobiveni

stavovi sudionika te intervju s vlasnicom. Sukladno tome kreiran je logo, koji odgovara

ţeljama klijentice i ispitanika. Glavni cilj je bio napraviti estetski privlačan logo koji

prikazuje djelatnost i sve ono što se uz nju veţe, a to su kreativnost, preciznost,

kvalitetu izrade i proizvoda, jednostavnost i moderan pristup. Svi navedeni elementi

postignuti su jednostavnim linijskim prikazom i bojama, a logo je prikazan kroz knjigu

standarda koja uključuje i aplikacije na promotivne materijale.

Abstract (english)

Sweets are globally favorite food product. They are part of everyday life and are high

on the list of desirable products for many women, children, men and the elderly.

Potential confectionery users have very clear expectations regarding the product, and it

is desirable to approach them in an aestetically appealing way not only in terms of

decorating desserts and the offer itself, but also materials used to attract attention and

highlight the brand on social networks. Therefore, the topic is suitable for research and

design.

In order to make a quality research we studied the competition, ie market. The research

also included survey questionnaire which helped in collecting participants opinion and

an interview with owner. As a result, a logo was made. The main goal was to make an

aestheticly pleasing logo that accurately represents brand and its creativity, accuracy,

quality of a product, simplicity and up-to-date approach. The requirements were met by

using simple inline representation and colors. The logo is displayed throughth brand

book which includes applications to promotional materials.

• Keywords: slastičarska djelatnost; vizualni identitet; istraţivanje; idejna rješenja; knjiga standarda
• Keywords (english): confectionery; visual identiti; competition researching; conceptual solutions; brand book
• Language: croatian
• URN:NBN: urn:nbn:hr:216:616271
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 23:42:50