Oblikovanje vizualnog identiteta obrta za izradu smrznutih pekarskih proizvoda

master's thesis

• Author: Suzana Poslon
• Mentor: Maja Brozović (mentor)
• Committee member: Dorotea Kovačević (član povjerenstva)
• Committee member: Maja Brozović (član povjerenstva)
• Committee member: Jurica Dolić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2021-9-24, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Tema diplomskog rada je izrada vizualnog identiteta te poslovnih i promotivnih

materijala za novoosnovani obrt u Hrvatskom zagorju, Štruklica. Radi se o malom

privatnom obrtu koji je osnovala osoba srednje životne dobi, kao njegov vlasnik i

jedini zaposlenik. Obrt se bavi proizvodnjom smrznutih proizvoda od tijesta u obliku

poznatih zagorskih štrukla za pečenje i kuhanje, punjenih kroasana i kiflica, te

različitih pita i savijača koji se prodaju u smrznutom obliku. Smrznuti pekarski

proizvodi su u današnje vrijeme postali popularni u trgovačkim lancima koji zbog

trenutne globalne situacije postaju traženiji. Prednost obrta je što se radi o izričito

domaćim i prirodnim sastojcima te ručnoj izradi. Kroz ovaj diplomski rad, obrt je

pozicioniran na tržište u skladu sa njegovim vrijednostima uzimajući u obzir analizu

konkurencije u trgovačkim lancima i anketu provedenu na potrošačima. Za

pozicioniranje na tržištu, stvoren je vizualni identitet uz pripadajuću knjigu standarda i

popratnu poslovnu dokumentaciju. Nadalje, kako bi potrošači mogli dobiti potrebne

informacije o djelatnosti, izrađeni su promotivni materijali u obliku brošure, letka i

naljepnica koje se nalaze na pakiranjima. Kroz navedena grafička rješenja, Štruklica

je prikazana kao vrlo prisni domaći zagorski proizvođač tradicionalnih receptura.

Abstract (english)

The topic of the graduate thesis is the creation of a visual identity and business and

promotional materials for the newly established craft in Hrvatsko zagorje, Štruklica. It

is a small private craft founded by a middle-aged person, as its owner and sole

employee. The craft is engaged in the production of frozen dough products in the

form of the famous strudels from Zagorje for baking and cooking, stuffed croissants

and rolls, and various pies that are being sold in frozen form. Frozen bakery products

have become popular nowadays in retail chains that and the demand is growing due

to the current global situation. The advantage of the craft is that it is explicitly homemade, handmade and it uses natural ingredients. Through this thesis, the craft is

positioned in the market by its values, taking into account the analysis of competition

in retail chains and the market survey. For market positioning, a visual identity was

created with the accompanying book of standards and accompanying business

documentation. Furthermore, for consumers to be able to obtain the necessary

information about the activities, promotional materials in the form of brochures, flyers,

and stickers on the packaging were made. Through the mentioned graphic solutions,

Štruklica is presented as a domestic producer of traditional recipes from Zagorje.

• Keywords: vizualni identitet; obrt; smrznuti pekarski proizvod; domaće; tradicionalno; zagorsko
• Keywords (english): visual identity; craft; frozen bakery product; domestic; traditional; Zagorje
• Language: croatian
• URN:NBN: urn:nbn:hr:216:936051
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 23:43:21