Višestruka uloga omota glazbenog albuma

master's thesis

• Author: Alberto Hadžić
• Mentor: Dorotea Kovačević (mentor)
• Committee member: Maja Brozović (član povjerenstva)
• Committee member: Dorotea Kovačević (član povjerenstva)
• Committee member: Daria Mustić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2021-9-27, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Ovaj rad govori o položaju brošura iz perspektive konzumerizma i marketinga, te

nastoji naglasiti i poticati kvalitetu produkcije glazbenih omota s višestrukom

upotrebom. Teorijska podloga rada je grafički dizajn s naglaskom na izradu

brošure, dok se empirijski dio sastoji od ankete kojom se ispituju preference

sudionika (po datim primjerima grafičkih rješenja) te njihovu upoznatost s

izvođačem ili tom glazbenom scenom. Ovaj rad nastoji opisati i analizirati odnose

između pojedinaca i omota glazbenih albuma, ali i dodatnog sadržaja koji dolazi

uz njega. Rad nastoji naglašavati kako se percepcija pojedinaca mijenja ovisno

do koje razine je upoznat s glazbenikom ili tom glazbenom scenom (slučajni

slušatelj ili vjerni obožavatelj). Nakon analize rezultata ustanovilo se gravitiranje

korisnika prema brošurama s višestrukom funkcijom. Osim toga, pokazalo se da

glazbeni omoti s dodatnim sadržajem potiču znatiželju ljubitelja glazbe koji možda

nisu prethodno upoznati s izvođačem, te da će stvarati emocionalnu povezanost

s postojećim obožavateljima. Rezultati predočuju važnost glazbenih omota

unutar stvaranja vizualnih identiteta glazbenika, te kroz to možemo vidjeti njihovu

neophodnost u marketingu glazbe (od komunikacije sa slušateljima do stjecanja

obožavatelja).

Abstract (english)

This work talks about brochures from the perspective of consumerism and

marketing. It attempts to highlight and improve the production quality of musical

albums with multifunctional usage. The theoretical base of this work is going to

be graphic design focused on brochure creation while the empirical part is made

of a poll that analyses participants' preferences (based on graphic solutions

handed to them). Furthermore, the poll questions their familiarity with the artist

and/or musical scene that the artist belongs to. This work's mission is to

describe and analyze the relationship between an individual and both album

covers and the additional content that comes with it. Moreover this work

attempts to highlight how an individual perception changes based on their

familiarity with the artist or the scene artist belongs to (no matter how strong

their connection to the artist is). After the analysis of the results, we expect to

notice gravitation towards multifunctional brochures. We expect that album

covers with extra content are going to awake the curiosity of music lovers who

are not familiar with the artist beforehand, furthermore, we expect that it will

create an emotional connection with fans. The results show the importance of

album covers within the creation of an artist's visual identity through which we

can see their necessity in music marketing (from communication with listeners

to the creation of a fanbase).

• Keywords: omot; brošura; glazbeni album
• Keywords (english): cover; brochure; musical album
• Language: croatian
• URN:NBN: urn:nbn:hr:216:275124
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-18 23:51:44