Utjecaj grafičkog oblikovanja na percepciju planera

master's thesis

• Author: Ivana Miklenić
• Mentor: Dorotea Kovačević (mentor)
• Committee member: Maja Brozović (član povjerenstva)
• Committee member: Dorotea Kovačević (član povjerenstva)
• Committee member: Daria Mustić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2021-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Ovaj rad se bavi cjelovitim dizajnom vizualnog identiteta tvrtke i pripadajućeg grafičkog proizvoda. Djelatnost tvrtke je područje dizajna i proizvodnje predmeta od papira i plastike (planeri, različite vrste bilježnica, pribor za pisanje). Vizualni identitet i dizajn proizvoda temeljili bi se na potrebi nove tvrtke za predstavljanjem na tržištu putem prepoznatljivog zaštitnog znaka i plasiranjem inovativnog grafičkog proizvoda. Tvrtka planira proizvodnju više vrsta planera, a početni korak je... More izrada planera namijenjenog ženama. Sastavni dio ovog rada bit će dizajn zaštitnog znaka i pratećeg vizualnog identiteta, što uključuje poslovnu dokumentaciju i dizajn prikladnih promidžbenih materijala. Pored toga, ovaj rad uključuje i dizajn specifičnog proizvoda; planera namijenjenog ženama. Osnovne metode koje će biti korištene su strukturirani intervju s klijenticom i ankete usmjerene na ciljanu skupinu, prvenstveno žene mlađe i srednje dobi. Očekivani rezultat bi bio potvrda predloženog dizajna kao privlačnog, kvalitetnog i funkcionalnog, a koji bi predstavljao temelj za dizajn ostalih sličnih proizvoda. Obzirom da je tvrtka tek u začetku, rezultati bi dali dalekosežne benefite na poslovanje. Less

Abstract (english)

This thesis deals with the complete design of the visual identity of the company and the associated graphic product. The company's activities are design and production of paper and plastic items (planners, various types of notebooks, stationery). The visual identity and design of the product are based on the need of the new company to present itself on the market through a recognizable trademark and the placement of an innovative graphic product. The company plans to produce several types of... More planners, and the initial step is to make planners intended for women. One part of this thesis will be the design of the trademark and accompanying visual identity, which includes corporate documentation and the design of appropriate promotional materials. In addition, this thesis includes the design of a specific product; a planner intended for women. The main methods that will be used are structured interviews with clients and target group surveys which include young and middle-aged women. The experimental results should indicate which of the proposed designs is perceived as attractive, high quality and functional, which would be the basis for the design of other similar products. Given that the company is still in its infancy, the results would yield far-reaching business benefits. Less

• Keywords: planer; organizacija; vizualni identitet; logotip
• Keywords (english): planner; organization; visual identity; logo
• Language: croatian
• URN:NBN: urn:nbn:hr:216:674630
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-18 23:52:00