Utjecaj grafičkog oblikovanja na percepciju planera

master's thesis

• Author: Ivana Miklenić
• Mentor: Dorotea Kovačević (mentor)
• Committee member: Maja Brozović (član povjerenstva)
• Committee member: Dorotea Kovačević (član povjerenstva)
• Committee member: Daria Mustić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2021-9-27, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Ovaj rad se bavi cjelovitim dizajnom vizualnog identiteta tvrtke i pripadajućeg

grafičkog proizvoda. Djelatnost tvrtke je područje dizajna i proizvodnje predmeta od

papira i plastike (planeri, različite vrste bilježnica, pribor za pisanje). Vizualni identitet

i dizajn proizvoda temeljili bi se na potrebi nove tvrtke za predstavljanjem na tržištu

putem prepoznatljivog zaštitnog znaka i plasiranjem inovativnog grafičkog proizvoda.

Tvrtka planira proizvodnju više vrsta planera, a početni korak je izrada planera

namijenjenog ženama. Sastavni dio ovog rada bit će dizajn zaštitnog znaka i

pratećeg vizualnog identiteta, što uključuje poslovnu dokumentaciju i dizajn

prikladnih promidžbenih materijala. Pored toga, ovaj rad uključuje i dizajn specifičnog

proizvoda; planera namijenjenog ženama. Osnovne metode koje će biti korištene su

strukturirani intervju s klijenticom i ankete usmjerene na ciljanu skupinu, prvenstveno

žene mlađe i srednje dobi. Očekivani rezultat bi bio potvrda predloženog dizajna kao

privlačnog, kvalitetnog i funkcionalnog, a koji bi predstavljao temelj za dizajn ostalih

sličnih proizvoda. Obzirom da je tvrtka tek u začetku, rezultati bi dali dalekosežne

benefite na poslovanje.

Abstract (english)

This thesis deals with the complete design of the visual identity of the company and

the associated graphic product. The company's activities are design and production

of paper and plastic items (planners, various types of notebooks, stationery). The

visual identity and design of the product are based on the need of the new company

to present itself on the market through a recognizable trademark and the placement

of an innovative graphic product. The company plans to produce several types of

planners, and the initial step is to make planners intended for women. One part of

this thesis will be the design of the trademark and accompanying visual identity,

which includes corporate documentation and the design of appropriate promotional

materials. In addition, this thesis includes the design of a specific product; a planner

intended for women. The main methods that will be used are structured interviews

with clients and target group surveys which include young and middle-aged women.

The experimental results should indicate which of the proposed designs is perceived

as attractive, high quality and functional, which would be the basis for the design of

other similar products. Given that the company is still in its infancy, the results would

yield far-reaching business benefits.

• Keywords: planer; organizacija; vizualni identitet; logotip
• Keywords (english): planner; organization; visual identity; logo
• Language: croatian
• URN:NBN: urn:nbn:hr:216:215623
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-18 23:52:00