Brendiranje i oblikovanje vizualnog identiteta za arhitektonsku djelatnost

master's thesis

• Author: Karla Petric
• Mentor: Dorotea Kovačević (mentor)
• Committee member: Maja Brozović (član povjerenstva)
• Committee member: Dorotea Kovačević (član povjerenstva)
• Committee member: Daria Mustić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2021-9-27, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

U ovom diplomskom radu tema je predstavljanje, brendiranje i vizualni identitet mladog

arhitekta koji ovim korakom ţeli uspostaviti dobru komunikaciju s klijentima, odati

dojam profesionalnosti, te povjeriti isto dizajneru grafičkih proizvoda. Njegova novootvorena tvrtka ima izazov prezentirati se i istaknuti na trţištu. Metodologija korištena u

ovom diplomskom radu, kao i procesi grafičkog dizajna koji su obuhvaćeni ovim

radom, sluţe u svrhu suočavanja sa spomenutim izazovima. Točnije, ispituje se

učinkovitost komunikacije i mogućnost prijenosa poruke preko vizualnog identiteta. Na

temelju znanstvene literature i anketnog upitnika dobiveni su korisni podaci koji su

sluţili kao smjernice za izradu knjige grafičkih standarda. Rezultati istraţivanja u

okviru samog rada utvrdili su da se kreiranjem odgovarajućeg loga moţe prenijeti

poruka o kvaliteti rada arhitekta i pozitivno utjecati na percepciju potencijalnih

korisnika njegovih usluga. Cijeli rad obuhvaća niz koraka u svrhu zadovoljstva cijelog

odnosa kruţnog procesa: arhitekt u ulozi klijenta grafičkog dizajnera, te arhitekt i

njegov klijent.

Abstract (english)

The topic of this thesis is the presentation, branding and visual identity of a young

architect who wants to establish good communication with clients, give the impression

of professionalism, and entrust the same to the designer of graphic products. His newly

opened company has a challenge of presenting itself and standing out in the market. The

methodology used in this thesis, as well as the graphic design processes covered by this

paper, serve the purpose of facing the mentioned challenges. Specifically, the

effectiveness of communication and the ability to convey a message through a visual

identity are examined. Based on the scientific literature and the questionnaire, useful

data were obtained that served as guidelines for the development of a book of graphic

standards. The results of the research within the paper determined that the creation of an

appropriate logo can convey the message about the quality of the architect's work and

positively affect the perception of potential users of his services. The entire thesis

includes a series of steps to satisfy the whole relationship of the circular process: the

architect in the role of the client of the graphic designer, and the architect and his client.

• Keywords: vizualni identitet; logo; arhitektura; grafički dizajn
• Keywords (english): visual identity; logo; architecture; graphic design
• Language: croatian
• URN:NBN: urn:nbn:hr:216:689014
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-18 23:52:16