Utjecaj dizajna prototipova mobilnih aplikacija na rezultate testiranja korisničkog iskustva

master's thesis

• Author: Ivan Budić
• Mentor: Jesenka Pibernik (mentor)
• Committee member: Lidija Mandić (član povjerenstva)
• Committee member: Jesenka Pibernik (član povjerenstva)
• Committee member: Maja Brozović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2021-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Implementacijom metodologije korisnički usmjerenog dizajna u razvojni proces mobilnih aplikacija, veliki naglasak stavlja se na testiranje prototipa sa korisnicima. S obzirom na veliki broj alata sa različitim ograničenjima u funkcionalnostima pri izradi prototipa određene razine vjernosti, postavlja se pitanje koliko ta ograničenja utječu na korisničko iskustvo, a koliko na same rezultate testiranja. Koristeći jednak dizajn, istraživanje na kojemu se temelji rad bavi se usporedbom rezultata A/B testiranja prototipa sa kondicionalnom logikom i testiranja klikabilnog prototipa. Cilj istraživanja bio je potvrditi hipoteze da će testiranje prototipom sa kondicionalnom logikom pozitivno utjecati na osobni doživljaj ispitanika pri testiranju te da će ono dati kvalitetnije rezultate. Osobni doživljaj ispitanika mjerio se kombinacijom kvalitativnih podataka reakcija i ponašanja ispitanika tijekom testiranja te kvantitativnim rezultatima provedene ankete nakon testiranja. Kvaliteta rezultata testiranja mjerila se po broju prepoznatih grešaka u dizajnu aplikacije. Analizom rezultata testiranja oba prototipa i usporedbom tih rezultata, obje hipoteze su potvrđene. Prema rezultatima istraživanja, zaključeno je da je korištenje prototipa sa kondicionalnom logikom pozitivno utjecalo na osobni doživljaj korisnika i veći dojam personaliziranosti aplikacije, kao i na veći broj uočenih pogrešaka u dizajnu temeljenih na povratnim informacijama ispitanika.

Abstract (english)

By implementing the methodology of user-centered design in the development process of mobile applications, great emphasis is placed on testing prototypes with users. Given the large number of tools with different limitations in functionalities in prototypes of a certain level of fidelity, the question arises as to how much these limitations affect the user experience, and how much on the test results themselves. Using the same design, the research on which the paper is based deals with the comparison of the results of A / B testing with the prototype with conditional logic and testing with the click-through prototype. The aim of the research was to confirm the hypotheses that testing with a prototype with conditional logic will positively affect the personal experience of the respondents during the testing, and that the same testing will also give better results. Respondents’ personal experience was measured by a combination of qualitative data on respondents' reactions and behavior during testing and the quantitative results of a post-test survey. The quality of test results was measured by the number of errors identified in the application design. By analyzing the test results of both prototypes and comparing these results, both hypotheses were confirmed. According to the results of the research, it was concluded that the use of prototypes with conditional logic had a positive effect on the personal experience of users and a greater impression of personalization of the application, as well as a number of observed design errors based on feedback from respondents.

• Keywords: korisnički usmjeren dizajn; prototip; kondicionalna logika; upotrebljivost
• Keywords (english): user-centered design; prototype; conditional logic; usability
• Language: croatian
• URN:NBN: urn:nbn:hr:216:563195
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 23:52:31