Primjena eko dizajna u osmišljavanju vizualnog identiteta ekološke udruge

undergraduate thesis

• Author: Petra Kardaš
• Mentor: Ivana Bolanča Mirković (mentor)
• Committee member: Rahela Kulčar (član povjerenstva)
• Committee member: Ivana Bolanča-Mirković (član povjerenstva)
• Committee member: Dubravko Banić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2019-9-18, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

U današnje vrijeme briga o okolišu je postala nebitna i zanemariva tema. Zbog negativnih

posljedica nebrige o prirodi koje se svakodnevno osjete, javile su se posvuda u svijetu

ekološke udruge koje se bore za očuvanje okoliša. Jedna od tih udruga je Ekološka udruga

„Zeleni klik”. Kako je to još uvijek mala udruga treba joj pomoć pri razvijanju i

prikazivanju javnosti te tu nastupa grafički dizajn. Zajedno u suradnji s udrugom ideja je

bila izgraditi vizualni identitet udruge koji im nedostaje kako bi se prikazali javnosti

onakvima kakvima zapravo jesu. Pomoću korištenja eko dizajna gradio se vizualni

identitet koji se primjenjivao na razne grafičke materijale: logo, plakat i posjetnica.

Abstract (english)

Today, environmental care has become an irrelevant and negligible topic. Due to the

negative consequences of environmental concerns that are being felt on a daily basis,

ecological associations are being founded everywhere in the world and they are fighting

for environmental protection. One ofthese associations is the Zeleni klik! Association.

As it is Still a small association, it needs help developing and representing itself to the

public and this is where graphic design comes in. Working together With the association,

the idea was to build the visual identity ofthe association to represent themselves to the

public. Using eco designs, visual identity was built and was applied to a variety ofgraphic

materials: logo, poster and business card.

• Keywords: okoliš; ekološka udruga; eko dizajn; vizualni identitet; grafički materijali
• Keywords (english): environment; ecological association; eco design; visual identity; graphic materials
• Language: croatian
• URN:NBN: urn:nbn:hr:216:132343
• Study programme: Title: Printing technology, course Technical - technological; Course: Graphic technology; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-16 15:46:44