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master's thesis
Subliminalno oglašavanje
2009. urn:nbn:hr:216:043829
Badurina Šuran, Dora
University of Zagreb
Faculty of Graphic Arts

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Badurina Šuran, D. (2009). Subliminalno oglašavanje (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:043829

Badurina Šuran, Dora. "Subliminalno oglašavanje." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2009. https://urn.nsk.hr/urn:nbn:hr:216:043829

Badurina Šuran, Dora. "Subliminalno oglašavanje." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2009. https://urn.nsk.hr/urn:nbn:hr:216:043829

Badurina Šuran, D. (2009). 'Subliminalno oglašavanje', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 23 March 2025, https://urn.nsk.hr/urn:nbn:hr:216:043829

Badurina Šuran D. Subliminalno oglašavanje [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2009 [cited 2025 March 23] Available at: https://urn.nsk.hr/urn:nbn:hr:216:043829

D. Badurina Šuran, "Subliminalno oglašavanje", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2009. Available at: https://urn.nsk.hr/urn:nbn:hr:216:043829

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Metadata
TitleSubliminalno oglašavanje
AuthorDora Badurina Šuran
MentorMaja Brozović (mentor)
Committee memberMaja Brozović (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2009-06, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Što je to oglašavanje i kako se razvijalo do danas? Što su subliminalne poruke i umeci? Kako djeluju? U kojim medijima i tko ih sve koristi? Što se događa prilikom susreta sa nekom vrstom subliminala? Na koji način naš mozak percipira subliminalne umetke i kako se od njih brani? Na koje načine se dolazi do potrošačeve pažnje i kako povećati profit? To su neka od pitanja na koja sam nastojala odgovoriti u ovom diplomskom radu. Ugodno čitanje i proučavanje slika!
Abstract (english)
What is advertising and how did it evolves until today? What are subliminal messages and embeds? How do they work? In which medias and who uses them? What happens during encounter with some kind of subliminal? How does our brain perceive subliminal embeds and how does it defends? In which ways do advertisers preocupate consumers attention and how to encrease your profit? These are some of the questions on which I tried to answer in my thesis. Have a pleasant reading and studying of pictures!
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:043829
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2024-04-20 22:45:13